How To Craft A Product Launch Email Strategy For A Successful Launch [2023]

Launching a brand new product is a tense second.

Many will let you know {that a} product launch needs to be this grand occasion that requires an enormous finances with a variety of steps concerned. Perhaps that’s true if you’re with a brand new enterprise, about to make their first or second product launch.

But, belief me. That’s not the one strategy to do it.

If you’ve invested in lead era over the previous few years, then you may somewhat solely use emails and nonetheless make a fortune.

That’s proper. Today, we’ll have a look at how one can devise a product launch electronic mail technique that can assist you to get instantaneous gross sales with out all the additional effort, not like a typical product launch.

So let’s start.

The Product Launch Email Strategy That Works

Table of Contents

Let us first perceive how it’s best to strategy the concept of launching a product with simply emails.

It will solely work you probably have the next standards met.

You will need to have a group of leads – possibly 2000 to 10,000 or extra.

The leads have to be certified – it’s important to phase leads based mostly on their goal area of interest or curiosity.

Your leads have to be heat – nurturing your leads is a should for this to work.

Here’s the actual fact. It’s superior that you’re about to study a method that can prevent a variety of money and time throughout your subsequent launch. But, this technique will solely give you the results you want you probably have been round for some time, has good authority over your area of interest, and has a group of certified leads which can be potential prospects of your product.

For instance, suppose you’re a course creator that helps freelancers to get extra gigs on If you’ve a variety of leads which can be , you can simply launch your subsequent course and anticipate an enormous variety of gross sales within the first 3 days.

Since these leads belief your experience and know that you simply all the time supply nice worth, many is not going to hesitate to spend money on your new course.

In the subsequent few sections, you’ll learn the way it is possible for you to to craft an excellent electronic mail advertising and marketing technique that can assist to get you the excessive numbers proper from the get-go.

Steps To Creating The Perfect Product Launch Email Campaign

You must take into account planning for 3 phases of your launch

The Pre-launch

The Main Launch

The Post-launch

1. The Pre-launch Emails

When you’ve your product prepared, it’s best to begin with a pre-launch part the place you might ship 3 particular emails.

The 1st Pre-launch Email

Start with an electronic mail the place you might state an issue you seen that many are going through. You can then inform them that you’ve discovered a strategy to overcome this, which you’ll share with them subsequent week.

Let us return to the instance the place you’re a course creator for freelancers.

Here’s an instance of how the primary electronic mail may very well be like,

Hey CS,

Today I’ve an incredible information to share!

In the previous 6 months, I’ve been looking for the easiest way to land shoppers with out reducing my charges.

After a number of experiments, I’ve lastly received a breakthrough!

In the final 2 months, each job I utilized for, even with ridiculously greater bids, I used to be shocked to get each single job!

And belief me, it is so much simpler than you suppose.

I’d be blissful to share this new resolution with you.

In reality, I’m engaged on making a information that can let you know precisely what it’s worthwhile to do.

Click right here if you’re and I’ll be sure that to achieve out to you when it is prepared.


John Doe

This electronic mail actually units the stage to your launch. People who’re will certainly present their curiosity.

On the “Click right here” textual content, you might hyperlink to an opt-in web page to ask them to hitch a selected record in your electronic mail record. This is simply to phase the leads which can assist in future campaigns.

The 2nd Pre-launch Email

In the subsequent electronic mail, you might share that you simply discovered an answer and the way that resolution helped to resolve your drawback. Plus, when you tried the answer with one other individual, share the way it helped him as properly, although that is mot necessary.

Plus, give a glimpse or teaser of what you’ve prepared.

Then, give a couple of stats of what was achieved and what are anticipated from this new product or resolution.

It may go like this:

Hey CS,

Last week, I instructed you I used to be getting ready a information with the answer that I newly came upon to land shoppers with excessive charges.

With this new technique, prior to now 2 months, I landed 11 shoppers for writing their advertising and marketing copies.

I pitched inside $100 to $700 in numerous jobs. On these similar jobs, there have been others who bid for as little as $50. Yet I landed the roles! Crazy proper?

I even helped one in all my associates, Dave, who used the identical technique to land 8 new shoppers and earned a complete of $2200 in lower than a month!

Having stated that, my information is nearly prepared and I plan to launch it early subsequent week.

But, I’ve received one thing particular for you at the moment!

Here’s a free situation of the first chapter.
I’m positive you’ll love what you see.

Now, I do know you might be as enthusiastic about this as I’m. So I’ll be sure that it is possible for you to to get your arms on this information subsequent week with out breaking your financial institution.

So see you subsequent week.


John Doe

This electronic mail will make your prospect excited. And that free entry to a glimpse of what’s in retailer is what’s going to shut the deal for a lot of.

You have to ensure this sneak peek contains knowledge and case research on what your prospects will be capable to obtain utilizing this product. It will act as an icing to the cake for the anticipation you might be constructing with these emails.

third Pre-launch Email

This electronic mail will likely be an early reminder earlier than the launch, possibly 6 hours prior.

Here, be sure that so as to add a hook or a motive for them to absolutely go to the launch web page, if not buy.

The electronic mail might go as follows:

Hey CS,

I simply wish to let you already know that I will likely be making the course obtainable so that you can buy in simply 6 hours.

But I don’t want you to really feel like I’m making an attempt to make a buck with out providing you with any advantage of the doubt.

Hence, I’ll offer you just a little tip. The course will price you approach lower than you might suppose. It’s not $90 and even $50 {dollars}. In reality it would price approach lower than that.

So, ensure you go to this hyperlink at 10:00AM EST.

You will love what I’ve in retailer for you.


John Doe

Notice how the tone is all about giving consideration to the prospect. The complete electronic mail is written in a approach in order that the reader feels particular. At the tip of the e-mail, the prospect will not less than resolve to go to the launch web page to check out your supply.

2. The Main Launch

Now, it’s time for the massive launch. You have created an enormous anticipation and your prospects are ready to get their arms on this.

The Launch Email

Right on the promised time, the launch electronic mail ought to exit.

It may very well be so simple as,

Hey CS,

It’s lastly on the market!

~ How To Land More Freelance Clients With High Hourly Pay

This course will let you know precisely what I do to land my shoppers and win the bids each time.

In reality, I even landed a brand new shopper yesterday on a $1200 bid!

Now, it is your likelihood.

I need you to begin changing into a Freelance famous person within the subsequent two months. And so, I promise you, I cannot make you pay a fortune for this!

In reality, only for you, I’ve determined to supply a 40% low cost for this week!

So, you’ll not solely get this excessive worth course at a low value, however get a bonus low cost on prime of it as properly!

Go forward and take a look now!

[Get the course now!]

With this electronic mail, your foremost goal ought to be so as to add extra causes for the prospect to check out what it’s important to supply with a optimistic vibe.

You have to ensure your product is reasonably priced. And it’s important to ensure you have a superb supply, possibly a reduction, or an enormous bundle (that features added sources) with out further price, lined up to your record.

For instance, the course within the instance may very well be priced at $26 because the supply value ($40 unique).

The concept is to transform extra portions whereas nonetheless making a revenue after the acquisition price.

Since, the entire course of relies on emails, your acquisition price is already low. So it’s simpler so that you can make a superb supply.

The On-boarding Automation

Whoever purchases the course, you might set an automation to ship a sequence of three emails.

1st electronic mail will contains directions on tips on how to begin watching the course.To be despatched as quickly as a order is full.

2nd electronic mail may very well be some sources or paperwork akin to ‘pitch templates’ that they might discover helpful.To be despatched inside 24 hrs after buy.

third electronic mail will embody a kind to ask for testimonials.To be despatched 1 to 2 weeks since buy (relying on how quickly they could get outcomes out of your product).

3. The Post-launch Email Sequence

After the launch, relying on how lengthy you run your particular supply, you might create a profitable electronic mail sequence.

You even have to consider including extra worth down the road to ensure extra indecisive individuals make up their minds and convert.

For instance, through the launch, you made the supply obtainable for 1 week. So, within the post-launch interval, you can prolong it to 2 weeks.

In one other instance, suppose you might be promoting a digital product. You may launch one other main function 1 week prior to finish of supply.

During post-launch, you might ship 3 to 7 emails relying in your supply interval.

In the case of our instance, a 5 electronic mail sequence could be nice.

Email 1 – An electronic mail with free sources or paperwork akin to ‘pitch templates’ with request to enroll to get extra sources and steering. It may very well be despatched 2 days after launch.

Email 2 – Case research or stats on how this course can assist to get extra outcomes. This electronic mail could also be despatched 5 days after launch.

Email 3 – Announce the excellent news of extending the deal interval by per week, to be despatched 2 hours previous to the deadline.

Email 4 – Remind them of the outcomes and advantage of the course together with the particular value it’s in. This could also be despatched 15 days since launch.

Email 5 – Give a ultimate reminder electronic mail with a countdown timer to point the tip of deal interval, to be despatched 6 hours previous to the tip of supply interval.

This complete sequence will assist to transform 10-20% of the remaining leads.

And that’s it. You will discover your launch has generated enormous income with a excessive revenue margin regardless of having a low priced product.

Tools Required To Create A Successful Product Launch Email Campaign

So far, you’ve discovered about how the entire course of works. But to implement this course of, you might want a couple of instruments.

Email Marketing Automation ToolWe suggest utilizing Mail Mint, an easy-to-use, self-hosted electronic mail advertising and marketing automation instrument in PhrasePress, together with Amazon SES or Brevo sending service to arrange the e-mail sequences and automation flows on this technique.

AI Email WriterOften writing electronic mail copies could appear troublesome. But these days, you will see that wonderful AI writers akin to Jasper AI, Closers Copy, and many others., that can assist you to generate sensible electronic mail copies. You might even use ChatGPT Pro for excellent outcomes.If you utilize Mail Mint, you might join your ChatGPT account to it to generate AI electronic mail copies whereas establishing the emails.

Lead era toolTry to create lead era funnels to develop your leads regularly. Quality leads are the primary requirement for this technique to achieve success. WPFunnels may very well be a superb choice so that you can create lead gen funnel.

Tools To Host Your ProductYou might both host your merchandise in your web site or different market platforms. The concept is to permit a seamless checkout and hassle-free entry to your product. LearnDash or TutorLMS are nice plugins to host programs in PhrasePress. For different merchandise, you might look into EDD, WooCommerce or Shopify.

Final Thoughts

This technique has an opportunity to get you 3 occasions extra outcomes than your normal electronic mail campaigns. It can go even greater in case your leads are certified and warmed up regularly.

A low acquisition price together with the precise copywriting expertise can guarantee excessive success to your product launch electronic mail marketing campaign.

So go forward and plan your subsequent product launch utilizing emails.

Also, try Mail Mint.

It will make electronic mail advertising and marketing a lot simpler for you.


About Author

Sakiba Prima

Prima works as a technical content material author at Get WPFunnels with a robust enthusiasm for PhrasePress & WooCommerce. She likes to study and write about WooCommerce Plugins, Sales Strategies & Sales Funnel Builders.