How To Craft A Product Launch Email Strategy For A Successful Launch [2023]

Launching a brand new product is a tense second.

Many will inform you {that a} product launch needs to be this grand occasion that requires an enormous price range with a whole lot of steps concerned. Perhaps that’s true in case you are with a brand new enterprise, about to make their first or second product launch.

But, belief me. That’s not the one solution to do it.

If you may have invested in lead technology over the previous few years, then you’ll be able to fairly solely use emails and nonetheless make a fortune.

That’s proper. Today, we are going to take a look at how one can devise a product launch e-mail technique that can show you how to get prompt gross sales with out all the additional effort, in contrast to a typical product launch.

So let’s start.

The Product Launch Email Strategy That Works

Table of Contents

Let us first perceive how it’s best to method the thought of launching a product with simply emails.

It will solely work in case you have the next standards met.

You should have a set of leads – possibly 2000 to 10,000 or extra.

The leads should be certified – it’s a must to phase leads based mostly on their goal area of interest or curiosity.

Your leads should be heat – nurturing your leads is a should for this to work.

Here’s the actual fact. It’s superior that you’re about to study a technique that can prevent a whole lot of money and time throughout your subsequent launch. But, this technique will solely give you the results you want in case you have been round for some time, has good authority over your area of interest, and has a set of certified leads which can be potential clients of your product.

For instance, suppose you’re a course creator that helps freelancers to get extra gigs on If you may have a whole lot of leads which can be , you could possibly simply launch your subsequent course and count on an enormous variety of gross sales within the first 3 days.

Since these leads belief your experience and know that you just all the time provide nice worth, many is not going to hesitate to spend money on your new course.

In the subsequent few sections, you’ll find out how it is possible for you to to craft a superb e-mail advertising and marketing technique that can assist to get you the excessive numbers proper from the get-go.

Steps To Creating The Perfect Product Launch Email Campaign

You must think about planning for 3 phases of your launch

The Pre-launch

The Main Launch

The Post-launch

1. The Pre-launch Emails

When you may have your product prepared, it’s best to begin with a pre-launch section the place you could ship 3 particular emails.

The 1st Pre-launch Email

Start with an e-mail the place you could state an issue you observed that many are dealing with. You can then inform them that you’ve discovered a solution to overcome this, which you’ll share with them subsequent week.

Let us return to the instance the place you’re a course creator for freelancers.

Here’s an instance of how the primary e-mail might be like,

Hey CS,

Today I’ve an ideal information to share!

In the previous 6 months, I’ve been looking for the easiest way to land purchasers with out reducing my charges.

After a number of experiments, I’ve lastly obtained a breakthrough!

In the final 2 months, each job I utilized for, even with ridiculously increased bids, I used to be shocked to get each single job!

And belief me, it is rather a lot simpler than you assume.

I’d be completely satisfied to share this new answer with you.

In truth, I’m engaged on making a information that can inform you precisely what it’s essential to do.

Click right here in case you are and I’ll be certain that to succeed in out to you when it is prepared.


John Doe

This e-mail actually units the stage to your launch. People who’re will certainly present their curiosity.

On the “Click right here” textual content, you could hyperlink to an opt-in web page to ask them to hitch a specific checklist in your e-mail checklist. This is simply to phase the leads which is able to assist in future campaigns.

The 2nd Pre-launch Email

In the subsequent e-mail, you could share that you just discovered an answer and the way that answer helped to resolve your downside. Plus, in case you tried the answer with one other individual, share the way it helped him as effectively, although that is mot necessary.

Plus, give a glimpse or teaser of what you may have prepared.

Then, give a number of stats of what was achieved and what are anticipated from this new product or answer.

It might go like this:

Hey CS,

Last week, I instructed you I used to be making ready a information with the answer that I newly came upon to land purchasers with excessive charges.

With this new technique, up to now 2 months, I landed 11 purchasers for writing their advertising and marketing copies.

I pitched inside $100 to $700 in numerous jobs. On these identical jobs, there have been others who bid for as little as $50. Yet I landed the roles! Crazy proper?

I even helped certainly one of my mates, Dave, who used the identical technique to land 8 new purchasers and earned a complete of $2200 in lower than a month!

Having stated that, my information is nearly prepared and I plan to launch it early subsequent week.

But, I’ve obtained one thing particular for you right now!

Here’s a free challenge of the first chapter.
I’m positive you’ll love what you see.

Now, I do know you might be as enthusiastic about this as I’m. So I’ll be certain that it is possible for you to to get your arms on this information subsequent week with out breaking your financial institution.

So see you subsequent week.


John Doe

This e-mail will make your prospect excited. And that free entry to a glimpse of what’s in retailer is what’s going to shut the deal for a lot of.

You have to ensure this sneak peek contains knowledge and case research on what your prospects will have the ability to obtain utilizing this product. It will act as an icing to the cake for the anticipation you might be constructing with these emails.

third Pre-launch Email

This e-mail will probably be an early reminder earlier than the launch, possibly 6 hours prior.

Here, be certain that so as to add a hook or a cause for them to certainly go to the launch web page, if not buy.

The e-mail might go as follows:

Hey CS,

I simply need to let you already know that I will probably be making the course accessible so that you can buy in simply 6 hours.

But I don’t need you to really feel like I’m attempting to make a buck with out providing you with any good thing about the doubt.

Hence, I’ll offer you a bit of tip. The course will price you method lower than you could assume. It’s not $90 and even $50 {dollars}. In truth it would price method lower than that.

So, ensure you go to this hyperlink at 10:00AM EST.

You will love what I’ve in retailer for you.


John Doe

Notice how the tone is all about giving consideration to the prospect. The complete e-mail is written in a method in order that the reader feels particular. At the tip of the e-mail, the prospect will at the very least resolve to go to the launch web page to try your provide.

2. The Main Launch

Now, it’s time for the massive launch. You have created an enormous anticipation and your prospects are ready to get their arms on this.

The Launch Email

Right on the promised time, the launch e-mail ought to exit.

It might be so simple as,

Hey CS,

It’s lastly on the market!

~ How To Land More Freelance Clients With High Hourly Pay

This course will inform you precisely what I do to land my purchasers and win the bids each time.

In truth, I even landed a brand new shopper yesterday on a $1200 bid!

Now, it is your likelihood.

I would like you to begin turning into a Freelance famous person within the subsequent two months. And so, I promise you, I can’t make you pay a fortune for this!

In truth, only for you, I’ve determined to supply a 40% low cost for this week!

So, you’ll not solely get this excessive worth course at a low worth, however get a bonus low cost on prime of it as effectively!

Go forward and take a look now!

[Get the course now!]

With this e-mail, your principal intention needs to be so as to add extra causes for the prospect to try what it’s a must to provide with a optimistic vibe.

You have to ensure your product is reasonably priced. And it’s a must to ensure you have a very good provide, possibly a reduction, or an enormous bundle (that features added sources) with out additional price, lined up to your checklist.

For instance, the course within the instance might be priced at $26 because the provide worth ($40 unique).

The concept is to transform extra portions whereas nonetheless making a revenue after the acquisition price.

Since, the entire course of relies on emails, your acquisition price is already low. So it’s simpler so that you can make a very good provide.

The On-boarding Automation

Whoever purchases the course, you could set an automation to ship a sequence of three emails.

1st e-mail will contains directions on how you can begin watching the course.To be despatched as quickly as a order is full.

2nd e-mail might be some sources or paperwork corresponding to ‘pitch templates’ that they’d discover helpful.To be despatched inside 24 hrs after buy.

third e-mail will embody a kind to ask for testimonials.To be despatched 1 to 2 weeks since buy (relying on how quickly they might get outcomes out of your product).

3. The Post-launch Email Sequence

After the launch, relying on how lengthy you run your particular provide, you could create a profitable e-mail sequence.

You even have to consider including extra worth down the road to ensure extra indecisive individuals make up their minds and convert.

For instance, throughout the launch, you made the provide accessible for 1 week. So, within the post-launch interval, you could possibly prolong it to 2 weeks.

In one other instance, suppose you might be promoting a digital product. You might launch one other main function 1 week prior to finish of provide.

During post-launch, you could ship 3 to 7 emails relying in your provide interval.

In the case of our instance, a 5 e-mail sequence could be nice.

Email 1 – An e-mail with free sources or paperwork corresponding to ‘pitch templates’ with request to enroll to get extra sources and steerage. It might be despatched 2 days after launch.

Email 2 – Case research or stats on how this course can assist to get extra outcomes. This e-mail could also be despatched 5 days after launch.

Email 3 – Announce the excellent news of extending the deal interval by every week, to be despatched 2 hours previous to the deadline.

Email 4 – Remind them of the outcomes and good thing about the course together with the particular worth it’s in. This could also be despatched 15 days since launch.

Email 5 – Give a remaining reminder e-mail with a countdown timer to point the tip of deal interval, to be despatched 6 hours previous to the tip of provide interval.

This complete sequence will assist to transform 10-20% of the remaining leads.

And that’s it. You will discover your launch has generated enormous income with a excessive revenue margin regardless of having a low priced product.

Tools Required To Create A Successful Product Launch Email Campaign

So far, you may have discovered about how the entire course of works. But to implement this course of, you could want a number of instruments.

Email Marketing Automation ToolWe suggest utilizing Mail Mint, an easy-to-use, self-hosted e-mail advertising and marketing automation instrument in PhrasePress, together with Amazon SES or Brevo sending service to arrange the e-mail sequences and automation flows on this technique.

AI Email WriterOften writing e-mail copies could seem tough. But these days, you’ll find wonderful AI writers corresponding to Jasper AI, Closers Copy, and so forth., that can show you how to generate sensible e-mail copies. You might even use ChatGPT Pro for nice outcomes.If you utilize Mail Mint, you could join your ChatGPT account to it to generate AI e-mail copies whereas establishing the emails.

Lead technology toolTry to create lead technology funnels to develop your leads regularly. Quality leads are the primary requirement for this technique to achieve success. WPFunnels might be a very good choice so that you can create lead gen funnel.

Tools To Host Your ProductYou might both host your merchandise in your web site or different market platforms. The concept is to permit a seamless checkout and hassle-free entry to your product. LearnDash or TutorLMS are nice plugins to host programs in PhrasePress. For different merchandise, you could look into EDD, WooCommerce or Shopify.

Final Thoughts

This technique has an opportunity to get you 3 instances extra outcomes than your standard e-mail campaigns. It can go even increased in case your leads are certified and warmed up regularly.

A low acquisition price together with the suitable copywriting abilities can guarantee excessive success to your product launch e-mail marketing campaign.

So go forward and plan your subsequent product launch utilizing emails.

Also, try Mail Mint.

It will make e-mail advertising and marketing a lot simpler for you.


About Author

Sakiba Prima

Prima works as a technical content material author at Get WPFunnels with a robust enthusiasm for PhrasePress & WooCommerce. She likes to study and write about WooCommerce Plugins, Sales Strategies & Sales Funnel Builders.