WordPress Pricing 2022: The Full Breakdown 

WordPress is at present powering over 40% of all websites on the internet – it’s the most well-liked content material administration system (CMS) out there. It’s additionally open-source, so anybody can use and modify this platform without cost.

However, constructing and sustaining a WordPress web site will include a price. Aside from buying a internet hosting plan and area title to make it stay, additionally, you will want extra options to make it operate correctly.

So, how a lot does utilizing WordPress price? To reply this query, we’ll undergo the principle elements that have an effect on WordPress web site pricing, equivalent to a website title, internet hosting, themes, plugins, security measures, and internet improvement.

By the tip of this text, you’ll know the way a lot it is advisable to put together earlier than utilizing this CMS.

Pricing for WordPress.org vs. WordPress.com 

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WordPress is available in two completely different variations – WordPress.org and WordPress.com.

WordPress.org allows you to obtain the self-hosted and open-source CMS. This model is technically free to make use of, however it is advisable to purchase, arrange, and handle your personal internet hosting to launch the web site.

Meanwhile, WordPress.com is a freemium web site builder. Its customers can entry the free model or select one of many 5 premium plans:

  • Personal $4/month.
  • Premium $8/month.
  • Business $25/month.
  • eCommerce $45/month.
  • VIP – beginning at $2,000/month.

The comparability desk beneath exhibits the variations between WordPress.com and WordPress.org when it comes to pricing.

WordPress.orgWordPress.comHosting$2$100/month.All plans embrace managed WordPress internet hosting.Domain title$2$20/yr.Premium plans embrace a free area for one yr.Plugins$0$100/yr per plugin.$0$100/yr per plugin. However, customers should improve to the Business plan to put in plugins on the WordPress.org repository and third-party web sites. Themes$0$250/license.$0$250. However, customers should improve to the Business plan to put in plugins on the WordPress.org repository and third-party web sites. SSL certificateFree or as much as $100/yr for a premium SSL certificates.All premium plans embrace a free SSL certificates. eCommerce instruments$0$500/yr with an eCommerce plugin. Available in eCommerce premium plan, which prices $45/month.

At a look, WordPress.com may appear to be rather more inexpensive than WordPress.org because it consists of managed internet hosting, a website title, and an SSL certificates. Estimating the common bills can be a lot simpler because of its clear pricing plans.

In the long run, nonetheless, WordPress.org presents a lot better worth for cash as a result of following causes:

  • Extensive customization choices. WordPress.org customers can set up any plugins or themes they like. On WordPress.com, you want a higher-tier plan to take action.
  • Easy to scale. While self-hosting might sound daunting, it makes scaling your internet hosting assets to assist your web site’s development a lot simpler. WordPress.com doesn’t make it attainable to observe the again finish, making it difficult to optimize your website efficiency.
  • More freedom and management. For instance, on WordPress.com, some monetization methods are solely out there to higher-tier subscribers. Meanwhile, WordPress.org doesn’t apply any restrictions on creating wealth.

In different phrases, even when the upfront prices of utilizing the open-source WordPress might be greater, the continued bills can be a lot decrease in comparison with WordPress.com. That’s why I’ll solely give attention to the pricing for WordPress.org.

WordPress Website Costs: What Goes Into the Price?

The price to construct a totally purposeful WordPress web site is determined by a number of points, such because the internet hosting plan, area title, instruments, and theme.

To enable you to funds successfully, I’ll dive into every of those pricing elements of utilizing this content material administration system.

Hosting – From $2/month to $100/month

One of probably the most essential parts of a WordPress website is internet hosting, which shops your internet recordsdata and makes a web site accessible to guests.

A couple of elements affect internet hosting prices, together with the sort of internet hosting plan you join.

Here are some frequent forms of internet hosting plans:

  • Shared internet hosting – this selection allows you to share a server with a number of customers to maintain the bills low, making it probably the most inexpensive internet hosting sort. It’s finest for newbies and blogs with average visitors. The worth of a shared internet hosting plan ranges between $2-$15/month.
  • Virtual personal server (VPS) internet hosting – this internet hosting sort offers customers a devoted quantity of assets by dividing a single bodily server into a number of digital areas, making it an acceptable choice for small companies that wish to scale their web sites. A VPS internet hosting plan can price round $20$80/month.
  • WordPress internet hosting – normally comes with a pre-installed WordPress website, plugins, and themes. The worth of WordPress internet hosting plans is round $2$30/month.
  • Cloud internet hosting – with a cloud internet hosting plan, customers host their website on a number of distant servers. When one cloud server encounters an issue, their visitors can be routinely routed to a different server, leading to little to no downtime. Cloud internet hosting plans are glorious for enterprise web sites and eCommerce shops, and so they can price from $20/month to $100/month.

If you’re in search of an inexpensive answer to begin with, think about shared internet hosting plans. However, when you want to set up WordPress in your internet hosting account with ease, go for WordPress internet hosting. This choice additionally consists of all of the instruments wanted in your WordPress web site to work correctly.

Another side to think about that may affect a internet hosting price is the internet host. With so many internet hosting suppliers, it’s essential to do correct analysis earlier than making a alternative.

Check the next options when in search of a dependable internet hosting supplier:

  • Scalability – an internet host ought to make it straightforward to extend server assets, matching the rising tempo of your WordPress website.
  • Speed – to spice up your web site efficiency, select a internet hosting supplier with excessive uptime charges, a number of server places worldwide, and a content material supply community (CDN).
  • Security – an internet host ought to implement safety practices, equivalent to community monitoring and DDoS assaults safety.
  • Support – be sure your internet hosting supplier has a data base and buyer assist workforce that may enable you to clear up points at any time.
  • Price – decide a internet hosting supplier that gives the most effective worth for cash and offers clear pricing phrases.

If you’re undecided what’s the finest internet hosting supplier in your WordPress website, my advice is to go together with Hostinger. Its efficiency and uptime are glorious, and its custom-built management panel is beginner-friendly.

Hostinger comes with two WordPress hosting plans, beginning at $1.99/month.

Besides Hostinger, I additionally suggest these web hosting companies:

  • NameHero – this internet hosting answer consists of 1-click WordPress administration, letting customers begin a web site and restore recordsdata in seconds. NameHero’s cloud web hosting plans are billed yearly and vary from $2.69/month to $10.48/month.
  • KnownHost – presents managed companies for numerous internet hosting options, from shared internet hosting and VPS to devoted servers. The web hosting plans begin from $3.47/month to $9.97/month.
  • SiteFloor – offers limitless databases, day by day backup, and a free CDN to enhance website safety and velocity. Its managed WordPress internet hosting plans price from $3.99/month to $10.79/month.

Domain Name – From $2/yr to $20/yr

The subsequent component contributing to WordPress pricing is a website title – it’s the web site deal with that individuals enter of their browser deal with bar to entry your website.

A website title’s price sometimes prices customers from $2/yr to $20/yr, decrease than a internet hosting plan.

Its worth is determined by a number of points, such because the area extension or top-level area (TLD) that you just select.

A website title extension is on the finish of an internet deal with. There are various kinds of area extensions, and a few TLDs are extra standard and costly than others.

Domain names with standard extensions like .com have greater costs since individuals usually write these standard TLDs by default. A well known extension additionally provides extra credibility to the web site, making guests really feel safer accessing the web site.

If you search for a preferred area at an inexpensive worth, think about selecting a new domain extension like .xyz and .on-line. For occasion, the price of .com in Namecheap is $5.98/yr, whereas .xyz is priced at $1/yr.

Bring your ideas to life with Namecheap

Additionally, the registrar can even affect the general worth of your {custom} area title. Some area registrars may supply extra companies or benefits or include hidden charges.

Thus, be sure to think about the next points earlier than selecting a website title registrar:

  • Add-on companies – a registrar normally consists of extra companies like WHOIS safety to maintain your private data hidden. This add-on normally prices from $10/yr to $40/yr.
  • Domain registration period – many area registrars supply a reduction for customers who register for a number of years.
  • Domain renewals – a website renewal price is normally greater than the upfront worth. For occasion, the register worth of a .com area in Hover is $13.99/yr, whereas the renewal charge is $15.99/yr. Make positive to keep away from a website registrar that gives low first-year charges however fees considerably greater renewal charges.
  • Domain switch – the price to switch a website title. It tends to price round $10$15.
  • Redemption price – customers should pay it to a registrar to redeem their area title through the renewal grace period. Each registrar might supply a special redemption price. For instance, NameSilo fees $75 for many extensions.

Aside from buying a website title from a registrar, customers can even purchase a website title from some internet hosting suppliers. Many internet hosts even embrace a free area title of their internet hosting plans, letting their clients get monetary savings.

If your required area title is taken, attain out to the net deal with’s proprietor and take a look at making a suggestion – use a instrument equivalent to WHOIS to seek out that individual’s electronic mail deal with or telephone quantity. Another choice is to go to a web-based area title dealer, equivalent to SnapNames.

Theme – From $0 to $250/license

Anyone can create a visually interesting WordPress web site with the assistance of a theme – it’s a bunch of recordsdata, equivalent to fashion sheets, pictures, and code.

There are 1000’s of free and paid WordPress themes, and most of them might be shortly and simply personalized to fit your branding.

To preserve your funds low, begin with a free WordPress theme – the WordPress theme repository has over 8,000 free themes to choose from.

Many free WordPress themes additionally include premium variations, letting customers improve their theme to get extra superior options and assist.

Here are a few of the finest free themes to think about:

  • Blocksy – a multipurpose theme with pre-made templates for numerous trade classes.
  • Astra – it’s a light-weight and totally customizable theme appropriate for portfolios and blogs.
  • OceanWP – has numerous clear and modern-looking starter demos, making it a wonderful choice to construct a web-based presence for your corporation.

For those that wish to create knowledgeable web site for his or her enterprise, it’s higher to put money into a premium theme because it presents extra customization choices and third-party app integrations.

One of the most effective marketplaces to discover a premium theme is ThemeForest, which has over 9,000 WordPress themes that normally price round $13 to $100 for a one-time buy.

Another place to buy WordPress themes is Template Monster – its themes price between $29 and $225 for a single license.

Website Templates, Plugins, and Graphics Digital Marketplace - Template Monster

Here are a number of glorious premium themes to think about:

  • Divi – features a highly effective drag-and-drop builder to switch a WordPress web site with out problem. Users can purchase Divi for $89/yr or $249 for lifetime entry.
  • Flatsome – has 500 templates for various kinds of on-line shops and companies. The common license is priced at $59.
  • Ohio – presents a lazy loading system to optimize your web site velocity. This premium theme costs $59 for an everyday license.

Plugins – From $0 to $100/yr

Plugins are extra instruments to shortly and simply increase the performance of WordPress web sites with out coding.

For a easy web site like a weblog or portfolio, reap the benefits of any free plugins within the WordPress plugin repository. However, when you want extra complicated options like promoting a web-based course or constructing a membership program, it may be essential to buy a premium plugin.

Premium WordPress plugins sometimes price from $5 to over $100 – many add-ons supply a one-time cost, whereas others require a subscription or ongoing price.

One of the third-party web sites to discover a premium plugin is CodeCanyon, which presents greater than 5,000 WordPress plugins, ranging from $6.

Discover 32,623 code, scripts, and plugins with Code Canyon

Here are a number of examples of wonderful WordPress plugins to begin with:

  • Elementor – probably the greatest freemium web page builders to create dynamic web sites shortly. It presents paid plans that price from $49/yr.
  • WPForms – this freemium plugin provides contact types to WordPress websites and allows you to obtain messages out of your guests.
  • WP Rocket – it’s probably the greatest plugins to enhance web site velocity, with caching and GZIP compression options. The pricing plans begin from $49.
  • Rank Math – analyzes your WordPress web site’s Search engine marketing and recommends finest practices to extend your rating. To get extra options like schema generator and 24/7 assist, think about buying one in all its premium plans that begins from $59/yr.
  • Smush – it’s a picture compression plugin that may resize pictures. The free model of Smush can optimize as much as 50 photos in bulk. Users should purchase one in all this plugin’s pricing plans that begin at $5/month to compress an infinite quantity of recordsdata in a single click on.

Optimize unlimited images with Smush Pro

Security and SSL Encryption – From $0 to $200/yr

Implementing safety measures is essential to maintain a WordPress web site protected from cyber threats, which may injury your corporation income and popularity.

One of the methods to have a safe web site is to make use of a Secure Sockets Layer (SSL) certificates, that gives protected communication between your web site and guests’ computer systems. It reduces the chance of hackers sniffing round and stealing delicate data like bank card numbers.

A WordPress internet hosting supplier normally consists of SSL certificates by default, however customers can even get a free SSL certificates by way of a non-profit group referred to as Let’s Encrypt.

Let's Encrypt - A nonprofit certificate authority providing TLS certificates to 260 million websites

It’s additionally attainable to buy superior SSL certificates from corporations like Comodo SSL and RapidSSL. For instance, superior SSL certificates from Comodo SSL begin at $78/yr.

Aside from relying in your internet hosting supplier’s SSL certificates and security measures, it’s essential to carry out practices equivalent to backing up your web site and maintaining the positioning up to date to guard it from new safety threats.

To implement safety measures with ease, try these plugins:

  • Wordfence – prompts two-factor authentication to strengthen the login course of on a WordPress website. It comes with a free and premium version, which prices $99 for a license, however shopping for extra licenses offers a 10% low cost.
  • Sucuri Security – this free plugin has glorious security measures like distant malware scanning and post-hack safety motion. Users can buy one in all Sucuri’s premium plans to get extra superior instruments, ranging from $199.99/yr.
  • UpdraftPlus – probably the greatest free backup plugins that supply a fast solution to again up chosen recordsdata or all the web site. UpdraftPlus additionally has premium plans that begin at $70/yr.

UpdraftPlus - The world's most trusted WordPress backup, restore, and clone plugin

eCommerce Features – From $0 to $500/yr

If you want to create an eCommerce website, the options to promote services or products will even enhance the price of your web site.

WordPress comes with a variety of eCommerce plugins to show a WordPress website into a sturdy on-line retailer, equivalent to:

  • WooCommerce – it’s some of the standard eCommerce platforms with all important instruments equivalent to a buying cart, storage administration, and setup wizard. It’s free to make use of, however customers can enhance this plugin’s performance with WooCommerce extensions, which price as much as $299/yr.
  • Easy Digital Downloads – it’s designed for promoting digital merchandise equivalent to eBooks and software program. This eCommerce plugin comes with a free model and premium plans, beginning at $99.50/yr.
  • BigCommerce – lets customers promote throughout a number of channels and marketplaces from a single location. Before utilizing this plugin, website house owners should buy one in all BigCommerce’s prices that begin from $29.95/month.

Remember that the fee gateways can even affect your corporation web site price. For occasion, Stripe fees a flat charge of 2.9% and $0.30 for each profitable transaction.

Payments infrastructure for the internet - Stripe

Optional Extra Costs 

There are extra elements that will add as much as the whole price of constructing a WordPress web site, equivalent to internet improvement service and advertising and marketing prices.

It may be clever to spend cash on hiring an internet developer when you’re quick on time or want a {custom} web site look and options that require coding. However, it may be rather more costly than doing the job your self.

Custom web site improvement prices will depend upon a number of elements, such because the variety of website pages, web site visitors, design fashion, and professionals you rent.

The price of hiring a WordPress developer to create a easy {custom} WordPress web site might begin from $100 to $500. As for establishing a fancy and high-quality web site, WordPress builders may cost you much more.

Site house owners can even rent an internet designer to get a {custom} theme, however it may cost a little them tons of to 1000’s of {dollars}.

Additionally, customers can rent freelancers or web site upkeep companies like WebFX to take care of their WordPress web sites. The price might range from $25/month to $449/month.

To discover a developer who suits your wants, head to web sites like Codeable or Toptal.

Hire the top 3% of freelance talent with Toptal

If you want to enhance your website visitors and gross sales after launching the web site, think about making ready a further funds for some advertising and marketing efforts.

Here are some concepts to advertise WordPress web sites:

  • Search engine optimization (Search engine marketing) – it’s a follow to assist web sites rank effectively on search engines like google. Although the core WordPress software program is Search engine marketing-friendly by default, many web sites want further assist to compete for visitors. If you like to have an skilled dealing with your web site’s Search engine marketing, be ready to pay from $500/month. Or think about putting in a free Search engine marketing plugin like Rank Math as a substitute.
  • Email advertising and marketing – this is a superb technique to maintain guests up-to-date with the newest content material on a web site and construct viewers loyalty. Use an electronic mail advertising and marketing software program like MailChimp, which presents a free plan and its premium versions that begin from $9.99/month.
  • Social media advertising and marketing – leverage social media networks to seek out extra potential guests or purchasers. To develop your social presence, think about hiring a social media strategist, who normally fees a beginning worth of $50/hour. You can even use free instruments like Later and Buffer to handle social media accounts with ease.

Chart your path. Share your store. Buffer

How to Avoid Overpaying for a WordPress Site

To stop you from overspending, it is advisable to decide your website’s aims and audience. This may help you establish all of the important options to incorporate within the web site.

Additionally, spend time researching opponents’ web sites and different inspiring websites in your area of interest to slim down your web site’s targets.

Here are different tricks to reduce price when constructing a WordPress web site:

  • Scale the internet hosting plan on the proper time – select the essential internet hosting answer and improve it when your web site begins to draw extra visitors persistently.
  • Use free plugins – solely buy or improve to premium plugins whenever you want extra performance than the free variations can present.
  • Decide branding design components – be sure to outline branding design components like colours, fonts, logos, and pictures earlier than selecting or buying a theme, so that you gained’t have to alter it and purchase one other theme later.
  • Develop a content material technique – the extra pages a website has, the upper the web site’s price. Therefore, plan what pages and content material to incorporate within the web site, particularly when you rent a developer to create it.
  • Learn WordPress – as a substitute of hiring internet builders, think about studying about WordPress earlier than constructing a web site to cut back the positioning prices. There are many nice assets for newbies to be taught WordPress, equivalent to The Tao of WordPress and  WordPress TV. 

Matt Mullenweg: 2020 state of the word Q&A


Knowing the price of constructing a website is important because it helps customers calculate the funding they should create sturdy WordPress websites.

However, many elements are concerned in constructing a web site, and all of them affect the general WordPress web site improvement price.

Here’s the recap of some WordPress pricing elements and their estimated costs:

  • Hosting – $2-$100/month
  • Domain title – $2-$20/yr
  • Theme – $0-$250/license
  • Plugins – $0-$100/yr per plugin
  • Security and SSL encryption – $0-$200/yr
  • eCommerce options – $0-$500/yr

With that, making a WordPress web site by yourself is feasible with a beginning funds of $25-$200/yr. However, when you want to construct a fancy website with distinctive options, it’s a good suggestion to rent knowledgeable internet developer as a substitute.

Since WordPress pricing is determined by what sort of website you wish to construct, be sure to have a transparent goal from the very starting to keep away from overspending.

I hope this text has answered how a lot WordPress prices and tips on how to funds successfully earlier than beginning your WordPress web site.