The Bridge Funnel – Proven Affiliate Marketing Strategy [2022]

Affiliate advertising is without doubt one of the greatest methods to earn a fortune. However, when promoting affiliate merchandise, one of many widespread limitations you face is the data hole.

The visitors you generate utilizing Ads or social media could not at all times have correct data concerning the product you might be selling. In truth, the copy on the affiliate product web page might not be persuasive sufficient to shut the deal.

So, how will you improve your conversion price as an affiliate marketer?

Well, one of the best resolution is to make use of a nicely-deliberate bridge funnel.

A bridge funnel is a particular funnel technique that may flip much less potential visitors into patrons earlier than driving them to the affiliate product. The trick is to make use of a bridge web page to hook the prospect earlier than referring him/her to the product.

Typical Bridge Page FunnelTypical Bridge Page Funnel

Today, you’ll be taught how one can create a bridge funnel by yourself simply.

After studying this text, it is possible for you to to:

Start utilizing bridge funnels straight away

Convince extra prospects into patrons

Maximize your conversion price

And ultimately, turn into a profitable affiliate marketer.

So let’s start.

The Bridge Page Funnel

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Usually, if you attempt to refer related visitors towards a product web page, you both run paid Ads or write product listicles. Or you could share it in your social channels. And then, you count on prospects to click on on the hyperlink you’ve offered to go to the product and buy it.

Now, the issue right here is you may solely present a restricted quantity of knowledge on an Ad, social caption, or a portion of a listicle.

In truth, even if you happen to write a devoted weblog on a single product, you’ll nonetheless want Ads to drive extra visitors there as a result of getting visitors organically on a weblog web page takes extra time. Hence, a weblog is just not the best choice for getting fast outcomes.

The excellent news is there’s a higher resolution – the bridge funnel technique.

As talked about above, on this technique, you utilize a “bridge web page” to persuade your prospects to purchase the affiliate product.

What Is A Bridge Page?

A Bridge web page is an additional step earlier than the precise product web page, the place you utilize a persuasive copy to persuade the prospect to decide.

On this web page, you’ll spotlight the advantages and benefits of the affiliate product and make the prospect understand why it’s a good choice to purchase it.

Unlike a weblog, this will likely be, indirectly, a persuasive gross sales pitch.

Why Do Bridge Funnels Work?

When utilizing a bridge web page funnel, you’ll get quite a lot of benefits that you just most likely gained’t get with a weblog, social posts, or direct paid Ads.

For starters, a bridge web page works higher than a weblog as a result of, right here, the copy and design of the entire web page are devoted to selling your affiliate product. It’s much like utilizing a touchdown web page to advertise your individual companies or merchandise. Hence, extra potentialities for conversion.

Second, your copy is usually a lengthy-type gross sales pitch or a to-the-level persuasive copy the place you could spotlight the most important advantages of getting the product. It is sort of limiting on this regard if you use Ads or social posts. Most individuals are inclined to keep away from studying lengthy captions, and paid Ads have little or no house to incorporate textual content. Hence, you may have a greater alternative to attempt to persuade your prospects utilizing a bridge funnel.

On high of that, it’ll additionally prevent from dropping authority as a result of merchandise being out of inventory. Normally, if you write blogs, if the merchandise are now not accessible, your weblog turns into out of date, and folks clicking on the hyperlinks find yourself disenchanted. In the case of a bridge funnel, you may merely flip off the advertisements and the bridge web page, and that’s it. You can then create extra bridge funnels for different new merchandise.

One of one of the best makes use of of a bridge funnel is to promote excessive-ticket merchandise.

If you need to earn extra money in a short while, the one two methods to take action are to both promote a trending product that prices much less however sells excessive in numbers or an costly product that can give an enormous fee.

The latter is extra fascinating if the product has actual worth. In this case, a bridge web page will show you how to acquire belief and can help you use a correct gross sales letter to persuade a prospect to put money into a excessive-worth product.

And, if the fee price is excessive, it is possible for you to to earn much more than what you get from different approaches.

Now, to promote excessive-ticket merchandise, nonetheless, a direct method could not at all times work. A extra environment friendly approach is to go for a squeeze web page bridge funnel. You will be taught extra about it a bit later on this article.

For now, allow us to take a look at a fundamental instance of a Bridge Funnel.

Let’s say Jane was browsing via Instagram. While scrolling, she discovered an ideal picture of a cheerful girl holding an exfoliator. She learn the caption and located a hyperlink to get extra particulars on this exfoliator.

Clicking on the hyperlink took her to a web page highlighting each advantage of utilizing this exfoliator, together with actual buyer testimonials. For instance, it claimed outcomes might be noticed in as little as 3 days.

Jane thought this was nice and wished to buy it straight away. She clicked on the CTA, and it redirected her to Amazon. Since the value and the product particulars matched, she went forward and accomplished the acquisition through Amazon.

Let’s assume you’re the one who ran this Instagram Ad. And let’s say you might be an affiliate promoter of Amazon merchandise. So, since Jane bought the product, you might be entitled to a fee.

If you may have a superb persuasive copy on the bridge web page, it’ll undoubtedly get you extra conversions.

Now, allow us to get a more in-depth take a look at various kinds of bridge funnels.

Types of Bridge Page Funnels

Let’s be clear. It is considerably necessary to make use of Paid Ads with regards to promoting affiliate merchandise if you wish to earn a superb fee in a short while.

But after an individual clicks on the Ad, relatively than taking them to the product web page, it’s higher to go for a technique the place you may persuade the prospect and ensure the sale. That’s the place the bridge funnel is available in.

However, you don’t at all times take the prospect to a bridge web page first. There are different methods as nicely.

Let us take a look at 3 of one of the best bridge funnel methods that may certainly get outcomes:

Typical Bridge Funnel

Squeeze Page Bridge Funnels

The Affiliate Quiz For Multiple Bridge Funnels

1. Typical Bridge Funnel

A typical bridge funnel means you’ll use the next steps:

Step 1 – Paid Ads

Step 2 – Bridge Page

Step 3 – Product Page

First, you create a few catchy pictures and use them for Paid Ads on social media, together with a persuasive caption.

Use the hyperlink to your bridge funnel because the hyperlink on the CTA of the Ad. Whoever clicks on the Ad, they are going to be directed to the bridge web page.

If the client is satisfied and clicks on the CTA button on this web page, he will likely be directed to the Product gross sales web page.

And that’s it. That’s the entire fundamental bridge funnel.

Now, I maintain saying it time and again, however ensure you have a superb persuasive copy on the bridge web page. That is your essential device to persuade a prospect to turn into a purchaser.

A fundamental bridge web page funnel works nicely on bodily merchandise, reminiscent of magnificence merchandise, important residence decor, and so forth., that value a mean quantity however usually tend to promote to the best targetted viewers.

2. Squeeze Page Bridge Funnel

Unlike the everyday bridge funnel we mentioned earlier, a squeeze web page bridge funnel is just a mix of a squeeze web page and a bridge funnel.

The concept is first to make use of a lead magnet to gather leads. And then you could attain them with a hyperlink to your bridge funnel to buy sure services or products.

So right here, you’ll mix the idea of a squeeze funnel and bridge funnel into one.

The steps concerned in a squeeze web page bridge funnel are as follows:

Step 1 – Paid Ads

Step 2 – A Squeeze Page

Step 3 – Email Automation

Step 4 – Bridge Page

Step 5 – Product Page

So right here, you first run Paid Ads to advertise the free useful resource for gifting away. On the CTA, use the hyperlink to the squeeze web page.

Clicking on the Ad will take the prospect to the squeeze web page. Here, use a persuasive copy to elucidate the advantages the prospects will get in the event that they use the free useful resource. Include an choose-in type in order that the guests have to offer a reputation and an e mail earlier than having access to the free useful resource.

Once the shape is submitted, give a fast message to verify the e-mail and set automation to ship an e mail with a hyperlink to the free useful resource. After just a few seconds, redirect him to a bridge web page that accommodates a persuasive copy to focus on the affiliate product.

However, at this level, most individuals will most likely not take the provide and relatively be targeted on utilizing the free useful resource they acquired through e mail.

Set up one other automation in order that anybody who has submitted the shape in your squeeze web page will get an e mail after 3 days asking them to take a look at a product they could discover helpful. Here, embrace the hyperlink to the affiliate bridge web page on the e-mail CTA button.

Clicking on this e mail CTA will take the prospects to the identical bridge web page you used earlier. In most circumstances, the prospects will bear in mind and browse it as a result of now they belief you because of your helpful free useful resource.

If the patrons discover the product to be helpful, they might click on on the button and will likely be redirected to the product web page to finish the acquisition.

The cause why this method works is that you just already gave worth to the prospect beforehand. The squeeze funnel allowed you to gather leads which can be extra more likely to buy the affiliate product and helped you acquire authority by offering worth free of charge.

This bridge funnel technique works very well with excessive-ticket companies reminiscent of enterprise teaching, management coaching service, excessive-worth programs, and so forth.

3. The Affiliate Quiz For Multiple Bridge Funnels

If you might be affiliated with a number of merchandise of the identical area of interest or promoting completely different packages of the affiliate product that will range from individual to individual, then this might be one of the best method.

The concept is to make use of a quiz to find out which bundle fits the prospect after which direct him to the best Bridge Funnel particularly for that bundle.

So, as a substitute of a easy Bridge Funnel, you first create a Quiz and construct bridge funnels for every product or bundle you need to promote. Then, relying on the reply within the Quiz, you could direct the prospect to the best bridge web page.

So the steps concerned will likely be:

Step 1 – Paid Ads

Step 2 – Landing Page With A Quiz

Step 3 – Personalized Bridge Page (based mostly on the reply)

Step 4 – Product Page

The benefit right here is that after the quiz if you happen to handle to supply the best product, it will increase the possibilities of closing the deal straight away for the reason that prospect feels the provide is personalised for him.

Let’s take a look at an instance of how that is tremendous efficient.

Suppose a startup proprietor desires to be taught Digital Marketing. He noticed your Ad on LinkedIn about programs that may take a enterprise to the following stage utilizing digital advertising.

He clicks on the Ad and is taken to a quiz to search out out the state of affairs of his enterprise and the extent of experience he has in search engine optimisation & digital advertising. He is extra hooked as a result of the quiz has particular questions, reminiscent of what he understands by inner linking, how typically he makes use of UTMs to trace efficiency, and so forth.

After the Quiz, he’s directed to a web page the place he’s supplied an intermediate course on Digital Marketing, primarily aiming at search engine optimisation (as his reply made it clear that this was his weakest facet). The person most likely already is aware of his lack of abilities in that area, and your persuasive copy makes him understand that he has to be taught this earlier than going all out for digital advertising. So he clicks on the CTA.

He is redirected to the search engine optimisation course by DigitalEntrepreneurs, which covers all of the required ways to grasp search engine optimisation. It could value a bit extra, however, he could find yourself taking it as he wants it for enterprise development.

As you noticed, the thought is to make sure the prospect feels necessary and is obtainable the best product as per his wants. To succeed with this methodology, you need to analysis to search out out what questions might be the best triggers to grasp the person wants of your affiliate product.

Now that you know the way you could use bridge funnels allow us to take a look at how one can create one your self.

How To Create A Bridge Funnel In WordPress

Generally, if you happen to consider funnels, you most likely think about utilizing an advanced, costly device. But that’s completely incorrect. If you utilize WordPress, creating funnels is definitely fairly inexpensive and simple.

Since WordPress is an open-supply CMS, you’ll find numerous helpful plugins that aren’t in any respect costly and tremendous simple to make use of.

To create bridge funnels for internet affiliate marketing, the best choice you’ll find in WordPress is to make use of WPFunnels (together with a dependable automation device).

WPFunnels has all of the options it is advisable to efficiently create any of the bridge funnel flows you realized about on this article. And you could arrange e mail automation that’s required to extend your conversions.

Just to point out you the way it works, allow us to create a Squeeze Page Bridge Funnel utilizing WPFunnels actual fast.

You will likely be shocked how simple that is.

As an instance, let’s assume you might be an affiliate for a Business management teaching program that prices about $1000.

So first, you will want a free useful resource to squeeze out leads. Let’s assume you ready a ebook known as “The Business Leadership Skillset Handbook” that defines how one can measure his/her management abilities and features a guidelines of abilities required to be a pacesetter in a enterprise. And this, you might be keen to provide away free of charge.

In this case, it is advisable to put together two funnel pages which embrace the next:

To create this, we’ll use the next:

WPFunnels Pro to create and design the funnel flows.

FluentCRM for e mail automation.

Now let’s create this funnel step-by-step.

Step-by-step Guide To Creating A Squeeze Page Bridge Funnel

First, we’ll create a funnel with WPFunnels to arrange the required pages, after which we’ll arrange the automation required in FluentCRM, which might be simply built-in with WPFunnels.

Step 1 – Create A Funnel From Scratch

First, go to WPFunnels > Overview, and click on on Add New Funnel.

Creating Funnel from ScratchCreating Funnel from Scratch

Then click on on “Start from Scratch” after which enter the Funnel title as Coaching Funnel for Business Leadership which can take you to a clean canvas.

Enter Funnel NameEnter Funnel Name

Step 2 – Create A Squeeze Page

On the clean canvas, click on on the “+ Steps” button.

Add Funnel stepAdd Funnel step

It will provide you with the choice to import a template or create it from scratch.

Landing Step templates or scratchLanding Step templates or scratch

Let’s import the Online Course Pro template for the touchdown web page & customise it right into a squeeze web page.

Simply hover on the template and click on on Import. Then the step will likely be added on the canvas. There click on on the step to pick it.

Landing Step

Now click on on the edit possibility (i.e., the pencil icon) to open the web page in edit mode.

**I’ve Elementor chosen as my most popular web page builder, so, in my case, it’ll open in Elementor edit mode. If you need to use another web page builder, you could change your desire at WPFunnels > Settings.

Re-write the copy and replace the design to match your free product, “The Business Leadership Skillset Handbook.”

Squeeze Page example for bridge funnelSqueeze Page instance for bridge funnel

Then replace the web page, and your squeeze web page is prepared! You can return to the canvas, choose the step and click on on the View icon (eye icon) to view the web page.

Step 3 – Create A Bridge Page

Now, let’s create the bridge web page. Again click on on the “+ Step” button on the canvas & then will select the Custom step.

Next, we’ll create the customized step from scratch by naming it the “Bridge Page“.

Creating Custom Step

Step 4 – Set up Redirection To Affiliate Product Page

Now, once more, choose the step and click on on the pencil icon button to begin enhancing this step on Elemnentor.

If you may have any web page templates for it, you could use that or design the entire web page with copy and components aimed on the affiliate product.

On the web page, be certain to make use of our widget because the CTA button. The widget known as the “Next Step Button.”

Updating Bridge stepUpdating Bridge step

After including the button, change the button sort to “Go To URL Path” from the widget settings. Here, insert your affiliate hyperlink for the product you might be selling.

Once you might be accomplished with the copy and web page design, replace it, and it’s prepared.

Step 5 – Define User Events To Send Data To FluentCRM

As stated within the instance, individuals could not take the product provide now. So you’d need to ship out an e mail to advertise the affiliate product to them, perhaps 3-days later.

In this case, it is advisable to ship the prospect’s knowledge to an automation device. We will use FluentCRM right here, however you could use any one of many different automation instruments which can be supported by WPFunnels.

Now, go to FluentCRM and create an inventory named ‘Lead Gen‘ & two tags named ‘Opt-in Yes’ and “CTA Yes.”

Next, return to the canvas of your funnel on WPFunnels, and click on on “+ Integrations” on high.

Canvas - Add Integrations

Here, select FluentCRM as your CRM. Then outline the next person occasions:

After Form Submission (Landing Page)For this, assign the checklist “Lead Gen” and the tag “Opt-in Yes”

CTA Triggered (Bridge Page)For this, assign the checklist “Lead Gen” and the tag “CTA Yes”

WPF Integration User EventsWPF Integration User Events

What this implies is that if somebody submits a type on the Landing web page, he will likely be added to the checklist “Lead Gen,” and assigned the tag “Opt-in Yes.” And If somebody clicks on the Button on the bridge web page to go to the affiliate product, the identical particular person may also be assigned the tag “CTA Yes.”

We will use these to run an e mail automation marketing campaign.

Step 6 – Create Email Automation Flows In FluentCRM

To perform this step, you will want FluentCRM Pro.

Go to FluentCRM > Automation and create a brand new automation.

Here, it is advisable to set the next:

Automation Trigger: Tag Applied – Opt-in Yes

Send a customized e mail with a hyperlink to the free handbook.

Delay: 3 Days

Condition: If “Tag” is CTA Yes

If the situation is Yes, then “End This Funnel Here”

If the situation is No, then ship a customized e mail with a hyperlink to the affiliate product.

Automation for Bridge FunnelAutomation for Bridge Funnel

So, as per this automation, the second somebody indicators up on the squeeze web page, he’ll obtain an e mail with a hyperlink to the handbook.

Then, if he clicks on the CTA button from the bridge web page, he’ll get the tag CTA Yes. Else, he won’t have that tag.

Now, after 3 days, whoever won’t have this tag will get an e mail with a pitch for the affiliate product.

That’s it. Your funnel is prepared.

Step 7 – Start Promoting Your Funnel

Once you might be accomplished with creating the funnel & organising e mail automation, it’s time to run Paid Ads on Facebook, LinkedIn, Google, or in your most popular channels to deliver visitors to the Squeeze web page.

So, your Ads will likely be concerning the free handbook.

And you could share the squeeze web page in your present social media, mailing checklist, and teams.

Meanwhile, arrange re-concentrating on Ads for the squeeze web page as nicely in order that anybody who visits it however finally ends up not signing up will get additional Ads. Adroll is a superb device to handle re-concentrating on Ads.

You may additionally arrange re-concentrating on Ads for individuals who go to the Bridge Page.

Final Thoughts

As you noticed above, it’s tremendous simple to construct a bridge funnel in WordPress. And you now have data of three methods to make use of the bridge funnel to get extra conversions.

Now, every of the methods talked about right here has its personal perks, and you need to resolve which one fits your affiliate merchandise.

But do take into account; it is advisable to put some effort into copywriting to make sure the visitors you drive into your funnel will get the best persuasive message. Here’s an ideal place to develop your copywriting skills.

So go forward and construct your subsequent funnel and make your internet affiliate marketing enterprise extra worthwhile.

Sakiba Prima

About Author

Sakiba Prima

Prima works as a technical content material author at Get WPFunnels with a powerful enthusiasm for WordPress & WooCommerce. She likes to be taught and write about WooCommerce Plugins, Sales Strategies & Sales Funnel Builders.