Lead technology is essential for any enterprise. If you’ve high quality leads, you possibly can drive giant volumes of gross sales out of your future promotional campaigns.
Now, there are a number of methods to gather leads.
You’ve in all probability heard of utilizing squeeze pages the place you provide a free priceless useful resource in change for electronic mail addresses. While this can be a nice tactic, generally individuals are skeptical and chorus from opting in.
However, there may be one other lead technology tactic that has the next conversion price in case your useful resource is really priceless – the reverse squeeze web page funnel.
According to Justin Brooke, a reverse squeeze web page funnel has the power to surge your conversions by up to 85%!
For companies dealing in premium merchandise or high-ticket companies, this can be a nice technique to include.
Today, you’ll study how one can create and use a reverse squeeze web page funnel successfully.
This article will show you how to study
What a reverse squeeze web page funnel is,
When do you have to use a reverse squeeze web page, and
How you possibly can create a reverse squeeze web page funnel in WordPress
And ultimately, it is possible for you to to plan your subsequent lead technology marketing campaign utilizing this unique tactic.
Let’s dive in.
What Is A Reverse Squeeze Page?
Table of Contents
Let’s begin with the fundamentals first.
You will need to have come throughout web sites that ask to your electronic mail tackle so you may get a free e-book or a reduction. That’s a squeeze web page – they’re making an attempt to get, or “squeeze,” data out of you.
Now, think about this flipped round. Instead of asking to your data up entrance, you get partial entry to helpful content material totally free (with out something from you in any respect) – like an actionable information or a helpful video useful resource. Once you’ve discovered some worth, you possibly can then opt-in to get additional/full entry.
This is a traditional case of a reverse squeeze web page.
Let’s have a look at an instance.
Suppose you’re a monetary advisor. You made a video on “5 Simple Ways to Save Cash.” This is one thing most individuals will love to observe.Once viewers have realized some priceless methods, on the finish of the video, chances are you’ll add a fast teaser on what you’ve in retailer in your subsequent video, “The Personal Money Growth Strategy!” together with a message, “Sign-up now to get free entry to my subsequent 3 monetary classes!“
People who discovered your 1st video helpful and are interested in what worth they could get from the second video will join.
More explanation why a reverse squeeze web page is a successful technique
Gain Authoritative BeliefYou have confirmed how useful you may be even earlier than asking for something in return. This will show you how to achieve authority and belief.
No Rush Or ObligationPeople don’t really feel pushed or obligated to take motion. This will increase the sense of safety and respect to your efforts.
Value-added ExperienceSince the method provides worth to customers instantly, they admire your experience and infrequently are wanting to observe you for future content material.
Identify Real InterestAfter getting the preliminary worth, individuals who sign-up have a real curiosity. This means they’re more likely to be taken with your provide as nicely, i.e., certified leads.
But it is advisable select the varieties of content material properly that you just wish to use for this technique. Here are some concepts below-
Type Of Contents To Work With For A Reverse Squeeze Page Funnel
First off, any content material you wish to use as a lead magnet must be one thing helpful to your target market. However, not all varieties of content material are appropriate for reverse squeeze pages, even if in case you have a very good useful resource to supply.
Following are just a few varieties of content material that you could be deal with when making a lead magnet to your reverse squeeze web page funnel.
1. Value-Added Videos
The greatest content material to work with is movies. Tutorials or directions on good subjects are nice content material to make use of for reverse squeeze pages.
The method it really works is you give an preliminary video totally free. After they watch the video, they’ve an opportunity to sign-up to observe extra movies that comes after that.
For instance, suppose you’re an search engine marketing professional. You can create a web page the place you embed a video on “Website audit for search engine marketing” to cowl just a few primary fundamentals of discovering out search engine marketing gaps in a website.
Then, on the finish of the video, you inform them that within the subsequent video, you’ll talk about 2 essential search engine marketing optimizations that may have a excessive influence on the area authority. Ask them to learn the part beneath the video to get entry to his subsequent 3 movies on search engine marketing.
Below the video, you add a 2-column part. On the left column, you embrace Preview photographs of the following 3 movies you’ve in retailer, together with bullet factors to say what you’ll cowl in these movies. And on the appropriate column, add a CTA to “Sign-up for Free Access” together with a fast opt-in type. to gather names and emails.
That’s it. If folks discover your first video priceless, they are going to absolutely sign-up for the remainder.
2. Partial Preview Of Blogs/Articles/Guides
Often folks search detailed guides or high-value information on-line, and generally, the out there content material is obscure. You can leverage this shortage of fine content material by creating an article that’s really of top quality.
But, as an alternative of leaving it out within the open, chances are you’ll initially present partial entry to the article whereas barring the remaining parts for individuals who choose in.
Suppose you wrote an in depth article on “10 Steps To Successful Email Marketing – Detailed Step-by-Step Guide.”
What you are able to do is you possibly can enable folks to view as much as the third step. And then maintain an opt-in type the place they should sign-up to unlock the remainder of the article.
By the time a reader will get to your third step, they are going to have already discovered worth and obtained curious to learn the entire thing. Hence, many will opt-in to realize entry to the remainder of the content material.
This method largely works for documentaries, superior guides, analysis articles, and statistical articles.
4. Course Lessons
This one is likely one of the most popularly used approaches to get extra enrollments into programs.
Basically, you create a course with 3-5 classes. Give free entry to the first lesson and ask to enroll to get free entry to the remainder of the teachings.
For instance, suppose you’re making a course on “Improving Programming Code Structure,” and you’ve got 7 classes for it:– Coding Standard– Test Automation– Version Control– Code Refactoring– Efficient Code Reviews– Code Synx Checker– Community Collaboration
You enable folks to observe the first lesson. The remainder of the lesson previews may be seen, however folks won’t get entry to observe the lesson movies. Then, beneath the course, you add a CTA “Enroll for Free to observe all the teachings.”
This helps to get quite a lot of enrollments in case your course description is nice and the course actually serves to unravel a serious ache level to your target market.
4. Short Cliffhangers
If you’re an writer or have written any books, then utilizing quick cliffhangers is usually a good method.
Let’s say you wrote a brief e-book about how “John Doe” turned a $2000 month-to-month revenue right into a million-dollar enterprise.
You might create a summarized model of an attention-grabbing chapter of the e-book the place you converse in regards to the experiments “John Doe” was conducting and what he was studying from every try.
Suppose within the chosen chapter of the e-book, “John Doe” fails in a number of experiments till he finds a breakthrough. So within the cliffhanger, you’ll embrace as much as the final experiment that failed. And then create suspense in regards to the one that truly labored. For instance, close to the top, you state, “…he lastly obtained a breakthrough. He couldn’t consider his eyes! He really obtained a working methodology that generated 3 occasions the income!”
Now, the readers will likely be excited. They will likely be keen to seek out out what John managed to find.
You then add a easy opt-in type with the message, “What did John do? What was it that obtained him such excessive outcomes? You might learn all about it for FREE. Simply join right here.”
This nearly all the time works.
You might even use this system to promote your books moderately than gather leads.
5. Free Chapter (for ebooks)
You might host the first chapter of your e book in your web site and ask folks to register to realize entry to the whole e book.
For instance, suppose you’re a health teacher, and also you wrote a brief e book on Dient plans that has 5 chapters. You might enable folks to learn the first chapter totally free, much like any weblog or article.
Then, after the chapter ends, add a button, “Read Chapter 2.” Upon clicking, a pop-up will seem asking the particular person to opt-in to get the e book despatched to his electronic mail.
It is a good method in case your lead magnet is an e book.
Other varieties of appropriate content material
Apart from the 5 in style ones above, there are just a few extra:
Stats & Infographic
Detailed case research
Slideshows & Presentations
Free Webinars & Bootcamps
When Should You Use A Reverse Squeeze Page?
You ought to solely use a reverse squeeze web page funnel when you’re on the lookout for high quality leads or when you’re making an attempt to place your self as an business professional.
Normally, a squeeze web page provides you a focused viewers. But there isn’t a assure that they are going to use your free useful resource or will really have an interest after studying your useful resource.
A reverse squeeze web page permits the prospect to get worth first earlier than opting in, which suggests, they know precisely what they’re signing up for and have an interest to study extra. It’s a sign that they’re seemingly your potential shoppers who might reply nicely to your promotional emails later.
This can even imply chances are you’ll get fewer leads than a daily squeeze web page. But the leads will likely be of upper high quality with fewer pretend emails.
Also, companies with lengthy gross sales cycles, high-ticket companies, or new releases might get good profit from utilizing reverse squeeze pages.
Who Can Use A Reverse Squeeze Page Funnel?
Following are a few of the industries (and the lead magnets they could provide) that may use a reverse squeeze web page funnel to get excessive ROI.
Consultants and Coaches
Free webinars, video collection, or downloadable guides.
High-quality case research, success tales, or complete reviews.
Free mini-courses, pattern lectures, or priceless academic assets.
Health and Wellness Professionals
Free meal plans, exercise routines, or wellness ideas.
Authors and Thought Leaders
Exclusive content material previews corresponding to e-book excerpts, insightful articles, or recorded talks.
Free design templates, images ideas, or artistic inspiration.
Event planning guides, checklists, or success tales.
Destination guides, journey itineraries, or journey ideas.
Informative content material associated to rising applied sciences, business developments, or problem-solving methods.
Health and Beauty Brands
Skincare routines, magnificence ideas, or wellness assets.
Legal guides, FAQs, or case research associated to widespread authorized points.
Fee advertising audits, technique templates, or social media guides.
DIY and Home Improvement Businesses
Step-by-step tutorials, challenge plans, or residence enchancment ideas.
Environmental Health Organizations
Guides on photo voltaic panel set up, energy-saving ideas, or environmental influence reviews.
B2B Service Providers
In-depth business reviews, specialised whitepapers, or actionable case research
Business That Should Not Use A Reverse Squeeze Page Funnel
Some companies might not get sufficient ROI from reverse squeeze pages. Hence, in case you are one of many companies beneath, you shouldn’t use this technique.
E-commerce Stores with Impulse PurchasesBusinesses promoting low-cost or impulse-buy merchandise won’t profit as a lot from a reverse squeeze web page, as prospects could be extra targeted on making fast purchases moderately than participating with intensive content material.
Emergency Services or Urgent SolutionsIndustries like emergency locksmiths, pressing medical companies, or roadside help are higher served by offering quick contact data and options moderately than delaying engagement with a reverse squeeze web page.
Retail Businesses with Frequent BuyersRetail shops with frequent consumers might not must construct as a lot pre-engagement earlier than providing offers or reductions, as their buyer base already has a shopping for relationship with the model.
Local Services with High DemandBusinesses like native eating places, salons, or restore companies which can be in excessive demand inside the local people won’t require a reverse squeeze web page, as their prospects usually prioritize comfort and proximity over intensive content material engagement.
Low-Involvement Consumer ProductsBusinesses promoting on a regular basis client merchandise with low involvement, corresponding to cleansing provides or primary home items, might not see substantial advantages from a reverse squeeze web page, as the worth proposition is simple and doesn’t require intensive trust-building.
(H2) Step-by-Step Guide On Creating A Reverse Squeeze Page Funnel In WordPress
Now, allow us to find out how chances are you’ll use a reverse squeeze web page funnel in your WordPress website.
In this information, we’ll use just a few instruments you can simply get.
Tools Required To Create A Reverse Squeeze Page Funnel
WPFunnelsDependable funnel builder that can mean you can craft the reverse squeeze web page funnel (with opt-in type).
ElementorVisual web page builder to design the pages.
Mail MintAn electronic mail advertising automation instrument to create electronic mail automation after opt-in.
Creating The Reverse Squeeze Page Funnel
You might want to observe the steps beneath to craft a very good reverse squeeze web page funnel.
Create A Two-Step Reverse Squeeze Page Funnel
Setup automation to ship entry to the extra assets after opt-in
Generate Traffic Using Paid Ads, Social Media, and Collaborations.
Let’s take an instance.
Suppose you’re operating a advertising company. You’ve crafted a 4-part video collection unveiling the secrets and techniques of a profitable digital advertising technique. On your reverse squeeze web page, you may showcase the primary video, ‘Lesson 1: The Fundamentals of Digital Marketing’. If prospects are impressed by this preliminary perception, they’d be wanting to share their electronic mail, anticipating the deeper dive within the subsequent 4 movies you’ll be sending their method.
Step 1 – Create A Two-Step Reverse Squeeze Page Funnel
Here we’ll use WPFunnels to create the reverse squeeze web page & the thanks web page and Mail Mint to run the automation marketing campaign.
1. Go to WPFunnels and create a funnel utilizing a lead funnel template.
Create a brand new funnel.
Choose one of many lead funnel templates and import.
It will import the two steps with pre-designed pages on a visible canvas.
2. Customize the Landing Page to supply your free useful resource.
Select the touchdown step and click on on edit.
It will open the web page in Elementor edit mode.
Here, embed the first video.
3. Set up an opt-in to realize entry to the remainder of the movies.
Below the video, place an opt-in type with the message, “Watch the following 4 episodes for FREE.”
**You will discover the opt-in type widget by WPFunnels within the template or within the Elementor widgets record.
Once you’re performed, Update the web page.
4. Edit & design the Thank You Page.
Go to the visible canvas, choose the Thank You Step, and edit it.
You might design it with directions on how they are going to get to view the remainder of the movies.
In this case, we’ll electronic mail them the hyperlink to view the remainder of the movies.
5. Prepare the opposite content material that you just promised entry to after opt-in
Create a web page in your website. There, embed the remainder of the video so as (prime to backside) with correct heading and a brief description earlier than every video. This is the useful resource web page you’ll ship when folks opt-in.
Here’s an instance of the way it might appear like.
Make positive this web page shouldn’t be present in your web site menus or by way of search. You might also “no index” it till your marketing campaign is over.
Step 2 – Setup Automation To Send Access To The Additional Resources After Opt-in
WPFunnels Pro and Mail Mint Pro have a particular integration that permits you to arrange electronic mail automation on the visible canvas.
Below the touchdown step, click on on the plus (+) icon and select “Delay.”
Select the Delay motion and click on on the edit icon.
Here, set the situation to “Opt-in is Submitted.”
Then set the delay time to 1 minute.
Next, click on on the plus (+) icon beneath the Delay motion and select select “Add to List.”
Edit the Add to List motion and assign an inventory you’ve in Mail Mint so that you just get the lead.
And lastly, click on on the plus (+) icon beneath the Add to List motion and select Send an Email.
Edit this motion, and right here, chances are you’ll design your electronic mail. Make positive to hyperlink to your promised useful resource web page within the electronic mail CTA button.
And that’s it. Your reverse squeeze web page funnel is prepared.
Step 3 – Generate Traffic Using Paid Ads, Social Media, And Collaborations
Now, it’s time to drive site visitors to your reverse squeeze web page.
You might run paid Ads on Facebook and share your web page on social media.
Plus, chances are you’ll request the group admins of sure Facebook teams, the place you suppose your goal audiences can be found, to share your funnel web page as a free useful resource. This usually works fairly nicely.
Overall, the extra site visitors you generate, the upper the probabilities of touchdown extra high quality leads.
What Do You Do Next?
Well, because you at the moment are going to get quite a lot of leads, you shouldn’t go away it like that. Create a lead nurturing automation and tie it to unique gross sales funnels to make your core presents to those leads.
Even if they’re certified, if you happen to wait too lengthy earlier than speaking with them, they could neglect about you and, in flip, not convert. So it is advisable guarantee you’ve a plan earlier than you begin driving site visitors into your funnel.
As you realized, making a reverse squeeze web page funnel is kind of simple in WordPress, and it has the potential that will help you generate high quality leads.
But keep in mind that the success of a reverse squeeze web page will rely upon the standard of the useful resource you provide. So make sure that what you’re providing is actually priceless – one thing your goal prospects will discover helpful or attention-grabbing.
So go forward and begin planning on how chances are you’ll use this technique to develop your online business.
WPFunnels is a dependable WordPress plugin that permits you to simply create any lead technology or gross sales funnels. As you noticed within the information, you possibly can simply craft a high-quality reverse squeeze web page funnel utilizing this plugin. So go forward and construct your personal reverse funnel system and develop your online business.