Selling digital merchandise has develop into one of many mainstream enterprise modules for a number of specialists as we speak. It helps to create an enormous income stream with out having to fret about stock and transport.
Initially, promoting digital merchandise would possibly really feel tough because the competitors is fairly excessive. Even in case you have nice merchandise, you’ll want to put in some additional effort in creating the right gross sales technique.
The key right here is to arrange a extremely changing gross sales funnel for digital merchandise that will likely be targeted on promoting extra to each purchaser.
In this text, you’ll study how one can plan and arrange a robust gross sales funnel for WooCommerce digital merchandise and enhance your income to a big stage.
After studying this text it is possible for you to to:
Start promoting digital merchandise through WooCommerce
Plan a gross sales funnel that may ship outcomes
Increase the common cash spent by each purchaser
And finally, generate the income you deserve.
So let’s dive into it.
Planning Your Sales Funnel For Digital Products
Table of Contents
When planning a gross sales funnel, you first want to think about the product you promote and who’re these merchandise for. Depending on that, it’s important to resolve the way you need to provide your merchandise in a well-planned journey.
For digital merchandise, there are two gross sales funnels which have confirmed to ship extra outcomes than different methods.
A “lead technology to gross sales provide” strategy
A standard gross sales funnel with a number of product provides
1. The “Lead Generation To Sales Offer” Approach
In this technique, you employ two internet funnels and electronic mail automation to generate leads and convert them into gross sales.
First, you create a funnel to gather leads utilizing an irresistible lead magnet. This might be a free product or a low-priced product (between $1 – $5).
This funnel could be a two-step funnel:
Landing web page to supply the lead magnet upon type submission
Thank you web page for affirmation.
Then, create a second funnel to supply a few of your premium merchandise. This might be a four-step funnel:
Landing web page to supply a premium product
Checkout web page to pay for the product
Upsell step for promoting an improve to the product (if relevant)
Thank you web page for the order affirmation
Once you’ve these two funnels prepared, right here’s the way you automate the method.
Step 1 – Run Paid Ads to drive site visitors to the lead magnet funnel. The touchdown web page copy ought to clearly spotlight the advantages provided within the lead magnet.
Step 2 – Set up the funnel to ship the information submitted to an automation instrument on a particular listing
Step 3 – Once an electronic mail is added to the listing, arrange an automatic electronic mail with a hyperlink to entry the lead magnet.
Step 4 – Create a sequence of three emails containing some suggestions or references to assets that your prospects will discover helpful.
Step 5 – After the sequence is over, ship an electronic mail to take a look at your premium product. Here, embrace a hyperlink to the second funnel you created.
Step 6 – In the second funnel, provide one among your premium merchandise because the core provide, after which recommend an improve on an upsell provide after checkout. Whether the individual purchases the preliminary product or goes for the upsell, as soon as the cost is full, assign them a particular tag or add them to a separate listing in your automation instrument.
Step 7 – Set up an electronic mail to be despatched to your paying prospects with directions to entry their digital merchandise.
Step 8 – For those that didn’t buy from the second funnel, ship them an electronic mail 48hrs later to try to persuade them once more, (and this time, you could provide a coupon low cost to set off a conversion).
**You can also think about operating re-targeting Ads in your leads that didn’t buy your merchandise.
Let us have a look at an instance to grasp this funnel higher:
Let’s say you’re a Health & Fitness Coach and also you information folks to steer a more healthy life. And suppose you’ve written 3 ebooks that you simply want to promote. So the funnel will go as follows:
First, you could put together a Fitness Improvement Checklist that almost all of your goal purchasers will discover useful.
Then run a lead magnet funnel by providing this free useful resource to gather leads and drive site visitors into this funnel.
When your prospects submit their data, ship their knowledge to your automation instrument and set off an electronic mail with directions on accessing your free useful resource.
Once you’ve the leads, ship 3 extra emails to them with useful suggestions (a few of which will be direct quotes out of your books) that will likely be useful to your prospects. You may ship these at 2 days intervals or extra.
Next, in a fourth electronic mail, ask them to buy one among your ebooks through a persuasive electronic mail. Here, make them your second gross sales funnel the place you initially provide one book. The touchdown copy ought to be targeted on the advantages of studying this book.
Whoever buys this book, instantly after checkout, he could also be provided to buy all 3 of your ebooks as an alternative at a reduction, let’s say 30%. This low cost will set off a number of to take the upsell provide as an alternative.
And lastly, he/she is going to attain the thanks web page and obtain an electronic mail with directions to get entry to the ebooks.
This funnel is especially efficient for specialists or professionals who promote digital merchandise associated to their experience.
The digital merchandise right here might be eBooks, PDFs, downloadable/non-public movies, downloadable/non-public audio information, and many others.
As you’ll be able to inform, the success of this funnel relies upon loads on the copywriting ability of whoever creates the funnel. You have to put in writing persuasive copies to persuade your potential purchasers that your free useful resource is efficacious, and your paid merchandise are definitely worth the funding.
2. A Traditional Sales Funnel With Several Product Offers
The conventional gross sales funnel is extra applicable for digital eCommerce companies that promote numerous digital merchandise.
For instance, let’s say you personal an internet site that sells numerous programs associated to advertising and enterprise development. In this case, the extra programs you’ll be able to promote to a single purchaser, the extra gross sales you’ll be able to set off. (Though it’s important to try to keep away from annoying customers with too many provides.)
For this situation, a conventional gross sales funnel is extra applicable.
The funnel includes the next steps:
Landing web page with a proposal on a single product
Checkout web page to pay for the product.
Order bump provide for an additional product proper on the checkout web page, which will be added to the order.
Upsell provide after checkout which the client should purchase as nicely
Thank you step for the order abstract and affirmation
And these steps themselves make up the funnel journey.
Let us have a look at an instance to grasp this funnel higher:
Taking the thought of the course web site above, allow us to assume you’ve a number of programs on Digital Marketing which embrace “Customer Persona Guide,” “Keyword Research Guide,” and “Content Planning Guide.”
First, you could put together a touchdown web page with a persuasive copy, to spotlight “The Customer Persona Guide” and the way it’s helpful.
Whoever agrees to get the course, will likely be directed to the checkout web page to pay for the course.
On the checkout web page, there will likely be an order bump provide for the course “Keyword Research Guide” with a ten% low cost. The purchaser can select so as to add it to the order with only one click on after which proceed to cost.
Immediately after checkout, he could also be provided to buy “all 3 of your ebooks as an alternative at a reduction “The Content Planning Guide” as nicely at, perhaps, a 20% low cost.
And lastly, he/she is going to attain the thanks web page and obtain an electronic mail with directions to get entry to the programs.
So, this strategy is fairly simple. You have many digital merchandise, and also you create gross sales funnels for those which are prone to promote collectively.
This might be a web site for promoting numerous eBooks, programs, web page templates, electronic mail templates, premium music, paid pictures, and many others.
Your primary objective right here is to make a purchaser buy extra merchandise than he initially meant to. So the usage of the precise merchandise as provides, providing reductions, and utilizing the precise hook within the copy will enhance the success fee.
How To Build A Sales Funnel For WooCommerce Digital Products
To create the funnels you simply discovered right here, you will have the next instruments:
WooCommerceTo handle merchandise, funds, and orders.
WPFunnelsTo create the funnel journey visually and launch the funnel campaigns.
A Supported Page Builder – Gutenberg, Elementor, Divi, or OxygenTo design the funnel pages.
A Reliable Email Automation Tool (similar to FluentCRM, ActiveCampaign, and many others.)To ship out the emails concerned within the funnels.
In the following few steps, you’ll study how one can create a digital product gross sales funnel in WordPress simply.
Step 1 – Creating Digital Products In WooCommerce
The very first thing to do is, clearly, to get a great area and arrange your individual web site. The subsequent factor to do is to put in & activate WooCommerce and configure the funds and different crucial settings.
Once you’ve WooCommerce arrange, it’s time so as to add your digital merchandise to the shop.
Go to Dashboard > Products > Add New
Give a product title and outline
Create A Simple Product
Then scroll down and choose the product kind as Simple Product. And then choose the choice Virtual. If you need your person to obtain your digital product out of your retailer, you’ll be able to allow the Downloadable possibility as nicely.
**If you choose Downloadable, then you’ll be able to connect the file to the product, which the client can get entry to after cost.
Then assign a class, add a featured picture, set the product value, and replace the slug.
Finally, Publish the product. That’s it. You have simply discovered to create a digital product in WooCommerce.
Here is a more detailed guide on adding digital products on WooCommerce.
Step 2 – Building Your Own Digital Product Sales Funnel Using WPFunnels
Now it’s time to create the gross sales funnel journey that you really want your buyer to undergo.
Create A 5-Step Sales Funnel For Your eBook
Here, you’ll be able to see that I’ve deliberate 5 steps for the entire gross sales journey for my eBook Store.
Design A Landing Page That Will Convert
Make positive to speculate sufficient time in writing good copy the place it’s best to focus extra on the advantages of shopping for your product(s).
Assign the Product To Your Checkout Page
I’ve added the “Marketing Tactics eBook” as the primary provide product.
**You can also add order bump provides from the settings of the checkout step.
Choose appropriate upsell & downsell provides.
I’ve added the eBook on Improving website positioning as an upsell provide which prices $20.
Add I’ve added a less expensive “Marketing cheat sheet eBook” because the Downsell Offer.
And I’ve arrange a situation in order that if somebody doesn’t settle for the upsell provide, solely then he’ll go to the downsell provide. Else, he’ll instantly go to the Thank you web page.
Design the checkout, upsell, downsell, and thanks pages
And that’s it. Your funnel is just about prepared.
Now, regardless that I’ve used random design and content material for exhibiting you the way it works, the method is similar.
**If you comply with the first strategy, then you will have to create two funnels utilizing WPFunnels. But the entire funnel creation course of is similar.
Step 3 – Set Up Automation With Fluent CRM
Based in your funnel journey, you’ll be able to simply arrange automation by combining WPFunnels and FluentCRM.
You could watch the next information to attain this simply:
Step 4 – Drive Traffic To Your Sales Funnel
Once you might be prepared together with your funnel, the following factor to do is to drive site visitors into your funnel.
Here are a few of the methods you’ll be able to convey related site visitors to your gross sales funnel.
The finest strategy could be to
Run Paid Ads on Facebook and Google
Share on social media
Email to your current mailing listing
Ask associates to share with their viewers
and plenty of extra.
Read this information to study extra methods to drive site visitors into your gross sales funnels.
As you’ll be able to see, creating gross sales funnels for digital merchandise is tremendous simple and inexpensive with all of the superb instruments on the market.
The mixture of WPFunnels, WooCommerce, and FluentCRM will help you begin your individual enterprise with digital merchandise.
But, clearly, you’ll want to put some effort into bettering your copywriting abilities, and figuring out the issues you’ll be able to resolve together with your merchandise. Only then it is possible for you to to get the most effective outcomes out of your gross sales funnels.
And in WordPress, WPFunnels is the simplest funnel builder that helps you each plan and launch funnel campaigns actual fast with none demanding technical necessities.
So go forward and begin constructing your individual enterprise with digital merchandise.