Creating and launching a WooCommerce-powered on-line retailer is commendable. However, enhancing performance is crucial to make your retailer aggressive. WooCommerce product filters present a easy answer to improve a buyer’s expertise when shopping via your retailer. Let’s see how one can take advantage of this important WooCommerce characteristic.
What Are WooCommerce Product Filters?
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WooCommerce product filters work by giving clients a quick and simple method of sorting via your product catalog. When you add WooCommerce product filters, you make it doable for customers to discover the precise merchandise they need via particular person attributes and values comparable to measurement, materials, coloration, design and worth.
You can modify filter plugin settings to assist clients discover merchandise primarily based on their reputation, different customers’ scores and out there gross sales and reductions.
Product filters make navigating your retailer a extra satisfying expertise, particularly in the event you’ve listed many merchandise. Some filters additionally let clients save search mixtures to allow them to simply proceed procuring at any time when they’re prepared to buy.
Why Should I Filter WooCommerce Products?
In e-commerce, person expertise stays one of the vital elements for retailer success. The most strong advertising and marketing marketing campaign received’t do a lot on your income if clients have to manually kind via your catalog’s pages to discover what they want. WooCommerce product filters enable you to create product classes that enormously enhance a person’s expertise in your on-line retailer.
Other benefits of product filters embody:
- Enhancing product visibility: You can use product filters to make lesser-recognized gadgets straightforward to uncover. Since filters slender search outcomes primarily based on particular attributes, clients can discover nice merchandise from smaller manufacturers they may not have thought of looking for as a result of they fall into the classes the client has used to slender outcomes. You also can add a “Featured” product filter to promote gadgets you need to carry to clients’ consideration.
- Increasing gross sales: Customers who’ve to kind via a number of pages earlier than discovering what they need can lose curiosity and navigate away out of your retailer. Product filters enable you to seize a buyer’s want when it’s nonetheless ripe and enormously affect shopping for selections.
- Catering for catalog enlargement: Adding merchandise to your retailer with out filters might be fairly a headache. However, you may simply add new gadgets into preexisting product classes with out overhauling your entire catalog.
- Improving WooCommerce retailer search engine marketing: If your filters include related key phrases that clients typically use to seek for related merchandise, you may improve the variety of guests your store receives via natural search engine outcomes.
Types of Product Filters to Add to a WooCommerce Store
WooCommerce allows you to add product attributes throughout retailer setup so website clients filter merchandise by related options. You can create any product filters you need to totally seize the traits of products present in your retailer.
However, there are some should-have product filters your WooCommerce retailer ought to have, no matter what you promote.
Price Filters
Sorting merchandise by worth is likely one of the fundamental methods clients filter merchandise. Thus, a worth merchandise filter needs to be one of many first stuff you add to your WooCommerce on-line retailer. You can present a worth slider so clients discover merchandise by their actual price preferences or a variety slider that reveals merchandise that match a sure worth threshold.
Color Filter
A coloration filter might be utilized to most merchandise, whether or not you promote clothes, decor and even equipment. You can add a coloration filter to any WooCommerce store web page or insert it on a selected product web page so clients can filter focused merchandise by coloration.
Customer Rating Filter
A buyer score filter for WooCommerce helps enhance customers’ belief in your retailer and its merchandise. Provide a number of filter choices for scores to permit clients the liberty to resolve which stage of threat they’ll tolerate when buying a product.
Brand Filter
Providing energetic filters for various manufacturers is crucial in the event you inventory multiple make for a product. Filtering merchandise by manufacturers helps clients uncover new labels and even develop model loyalty, which you’ll leverage to create strategic partnerships with firms.
Best WooCommerce Product Filter Plugins
WooCommerce Product Filter Plugin
The WooCommerce Filter plugin is appropriate for any WordPress website. It’s additionally appropriate with Elementor.
It allows you to create a number of filter teams, comparable to worth, tags, scores and bodily product attributes.
It additionally offers a number of filter types to make it extra handy for patrons to search via your WooCommerce merchandise.
Ajax Product Filter Plugin
Ajax performance offers your clients with superior filters that show search outcomes as they click on on completely different filter parameters.
WooCommerce’s Advanced Ajax Product Filters is a should-have plugin. It affords numerous product filter mixtures that take advantage of your merchandise’ customized taxonomies, attributes and tags.
Customers can kind merchandise primarily based on completely different shades of 1 coloration, sizes and different distinctive variables to get extra correct search outcomes.
You can get the Advanced Ajax Product Filter for WooCommerce without spending a dime or buy a premium model at an reasonably priced worth.
WOOF Product Filter Plugin
WOOF is a customizable product filter plugin builders use to create product filters for shops utilizing a local WooCommerce API. The plugin has a free model for anybody who needs to take a look at out completely different filter standards and a premium model for many who need to use a greater variety of filters of their on-line shops.
You can add filters primarily based on customized taxonomies that replicate the kind of merchandise in your retailer. WOOF additionally offers shortcodes and widgets via which you’ll handle your energetic filters.
How to Add WooCommerce Product Filters to Your Store
Step 1: Install Plugin
- Purchase and obtain the product filter plugin of your alternative from WooCommerce.com.
- Go to your WooCommerce dashboard, click on Plugins > Add New > Upload to add the file containing your plugin to your on-line retailer.
- Install and activate the WooCommerce plugin.
Step 2: Create the Filter for WooCommerce
- Add a title for the product filter.
- Decide if the filter will get triggered mechanically or when a consumer clicks a button.
- Select filtering parts, together with Ajax pagination and Ajax kind choices.
Step 3: Customize Filter Elements
- Elements are the kind of filters you may add to your WooCommerce retailer. You can create any variety of components relying on the merchandise in your catalog. They show on the left facet of the modifying panel of a WooCommerce product filter plugin.
- Select the structure for the ingredient or product filter. WooCommerce offers a alternative of various kinds of lists and sliders.
- Determine what every ingredient does and the way it operates. For instance, which guidelines apply when a buyer selects a filter ingredient? From which attributes, classes and taxonomy is a product picked when the client performs an motion? How many related variants of an merchandise are proven when a shopper selects a filter?
Step 4: Display the Filter
- Once you arrange all of the options on your WooCommerce product filter, select devoted product filter widgets {that a} buyer can click on on to show filters.
- You can place a product filter widget on any product web page in your WooCommerce website.
Creating and managing filters in your WooCommerce retailer generally is a trial-and-error course of, particularly in the event you’re new to e-commerce. You could make the method easier by getting assist from the WordPress specialists at WP Siteplan.
We supply a full vary of assist companies for WordPress websites, together with efficiency administration, cloud backups, web site safety which incorporates energetic monitoring and scan web site for malware. Call us right now at 866-956-2330 to learn the way we are able to enhance your WordPress expertise.