How to Send Emails to WooCommerce Customers

Are you in search of a manner to ship emails to clients instantly out of your WooCommerce website?

Emails are a good way for retailer house owners to get messages throughout to clients all of sudden. Online shops can use emails to preserve their clients knowledgeable, ship product updates or promote fashionable merchandise. As a consequence, this may also help them market their enterprise in an economical manner, generate extra income, and develop their backside line.

In this submit, we’ll clarify how one can ship emails to your WooCommerce clients inside WordPress.

Sending emails to WooCommerce clients out of your website

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WooCommerce is nice for promoting merchandise on-line and accepting funds out of your clients. However, it doesn’t supply a lot performance for sending out personalized emails to your clients.

Default WooCommerce solely sends out emails to retailer house owners each time a buyer locations a brand new order, cancels their order, or submits a return for his or her order. This may work for some companies. However, it is not ultimate for anybody that wishes to ship advertising and marketing emails to all their clients.

Further studying: Complete Guide to Setting Up and Managing WooCommerce Email Notifications

The advantages

Here are another main explanation why you may want to ship emails to WooCommerce clients instantly out of your WordPress website:

Sending new product emails. If you add new merchandise to your on-line retailer, there’s no possible way of letting your clients know they’re accessible for buy. One manner to let current clients know you’ve added new merchandise to your retailer is by sending them an e mail. It additionally helps enhance product visibility in your WooCommerce website.

Sending clients messages. Sending advertising and marketing emails may allow you to preserve clients up to date. For occasion, you possibly can ship an upcoming sale or low cost notification to all WooCommerce clients to encourage them to store at your on-line retailer.

Giving members or subscribers entry to unique content material. Emails are additionally a good way for membership or subscription websites to give their members entry to unique content material. For instance, all new premium content material printed in your website may also be emailed to your members or subscribers.

The finest manner to ship emails to WooCommerce clients inside WordPress is by utilizing an e mail plugin like MailOptin.

MailOptin plugin

MailOptin provides an all-in-one resolution for creating automated e mail campaigns and sending one-off broadcast emails to everybody in your e mail listing. The better part about this plugin is that you may robotically ship your clients new product emails everytime you add a brand new product to your retailer’s catalog.

MailOptin makes it simple for every type of customers – even non-tech-savvy ones – to begin creating automated e mail advertising and marketing campaigns instantly from their WordPress website.

How to ship emails to WooCommerce clients utilizing WordPress

Here, we’ll go over the steps you want to comply with to ship emails to WooCommerce clients utilizing WordPress.

For this, you’ll want a WordPress website with the WooCommerce plugin put in in addition to some merchandise added to your retailer. You’ll additionally want the MailOptin plugin to create, design, and ship emails to your WooCommerce clients.

Step #1: Install and activate the MailOptin plugin

Get the MailOptin plugin and set up it in your WooCommerce website for those who haven’t performed so already. Navigate to Plugins → Add New and add the plugins .zip file. Click on the Activate this plugin button to proceed.

Next, navigate to MailOptin → Settings from the WordPress admin panel and click on on the License tab.

Paste the license key given to you on the time of buy and click on on the Activate License button to proceed.

Step #2: Design your e mail

Once you might have the MailOptin plugin put in in your WooCommerce website, navigate to MailOptin → Emails and click on on the Add New button.

New broadcast

Click on the Broadcast button to begin creating an e mail that you may ship to your WooCommerce clients on demand.

Use a template

Once you set the Email Subject subject, choose a pre-designed template or begin designing an e mail from scratch. For demonstration functions, we’ve chosen the Lucid Template.

Content tab

Click on the Content tab to begin enhancing the principle components of your e mail. Depending in your use case and distinctive necessities, you possibly can add pictures, textual content, buttons, dividers and spacers, and embedded posts.

Email message content

Once you’re performed including content material to your e mail, you possibly can customise the appear and feel of your e mail by setting your model’s customized colours. Click on the Body tab to customise the e-mail textual content and background colours.

Customizing email body

You may customise how the e-mail header and footer look. For instance, you may want to add your on-line retailer’s brand to the header or add contact particulars to the footer part.

Step #3: Select recipients

Once you’re performed designing your e mail, you possibly can choose the recipients that may obtain the e-mail by navigating to the Settings tab. There are just a few alternative ways to do that:

WordPress Registered Users

Select WordPress Registered Users from the Select Connection dropdown menu and choose Customers utilizing the Restrict to User Role subject beneath. This will ship the “Thank you For Your Order” e mail to all WordPress registered customers which have the Customer consumer function once you click on on the Send Broadcast button.

WordPress registered users

Click on the Save Changes button to have the ability to ship the e-mail notification to all registered customers with the Customer consumer function out of your WordPress website.

WooCommerce Customers

Let’s say you need to ship the printed e mail to all WooCommerce customers. From the Select Connection dropdown, choose WooCommerce.

WooCommerce customers

This helps you to ship the e-mail to all clients who’ve bought a product out of your on-line retailer. You may use the Restrict to Products setting to ship emails to clients who’ve bought particular merchandise out of your retailer.

Click the Save Changes button to proceed. Toggle the activation swap on to allow the automation.

WooCommerce Memberships

If you employ the WooCommerce Memberships plugin, you possibly can send emails to all registered members thanks to MailOptin’s direct integration with the plugin.

WooCommerce memberships

From the Settings tab, choose WooCommerce Memberships because the connection. This choice helps you to ship the e-mail to all members within the WooCommerce Memberships plugin.

WooCommerce Subscriptions

WooCommerce Subscriptions is a well-liked extension for the WooCommerce plugin. If you promote subscription merchandise, you may already be utilizing it to handle gross sales. With MailOptin, you possibly can send email broadcasts to all subscribers within the WooCommerce Subscriptions plugin.

WooCommerce subscriptions

All you might have to do is choose the WooCommerce Subscriptions connection and the plugin will robotically ship the e-mail to all subscribers with an lively product subscription. The plugin additionally helps you to ship the emails to lively, canceled, and expired subscribers of particular subscription merchandise utilizing the Restrict to Subscription Products setting.

You can view the e-mail in your personal browser or ship it as a check to your personal e mail deal with to see the way it will look in your buyer’s inbox.

Send test email

The better part is that you may resend the e-mail anytime you want or customise it earlier than sending the printed to all chosen recipients once more.

Email management

Step #4: Add further e mail addresses

You may additionally need to add further e mail addresses to the WooCommerce checkout notification e mail. For occasion, you possibly can ship all order affirmation emails to a crew member in your fiance crew in addition to everybody within the order success crew.

The easiest method to do that is by utilizing the WooCommerce Multiple Email Recipients plugin. Once you might have the plugin put in and activated in your WooCommerce website, navigate to WooCommerce → Settings → Emails and click on on the Manage button subsequent to the New order e mail.

New order email

Click on the Add recipient hyperlink and add additional e mail addresses for the order affirmation e mail. You may specify merchandise the additional e mail addresses will obtain emails for. For occasion, you possibly can ship your subscription administration crew emails solely when a buyer purchases a subscription product out of your WooCommerce website.

Make positive to click on on the Save modifications button to proceed.

Further studying: Complete information: How to ship WooCommerce emails to a number of e mail recipients

Bonus: Send an automatic e-newsletter to clients when a brand new product is added

MailOptin additionally helps you to arrange automated e-newsletter campaigns which might be robotically activated everytime you add a brand new product or publish a brand new submit in your WooCommerce website. To do that, navigate to MailOptin → Emails and click on on the Add New button.

New email automation

Click on the Email Automation button to begin establishing an automatic e-newsletter in your WooCommerce website.

Select email automation template

After giving your e mail a brand new title, choose New Post Notification from the Select Type part. You can choose a pre-designed theme to begin enhancing or design your e mail from scratch.

New products added email

Click on the Preview tab and choose the submit or web page you need to showcase within the e mail each time a brand new product is printed in your website.

Customize email

The Content part will allow you to add extra content material earlier than and after the principle submit, as required. You may change the label of the Read More button so it’s extra related to your clients. Once you’re performed customizing the appear and feel of your e mail, navigate to the Settings part.

Select content type

Under the Select Post Type part, choose Products utilizing the dropdown menu. Next, specify the product classes or customized tags you need to ship notifications for. Now, scroll down to the Recipient part.

Select recipients

Select WordPress Registered Users utilizing the Select Connection dropdown menu and choose the Customer consumer function utilizing the sphere beneath. Make positive to choose the Send Immediately checkbox on the backside. This ensures emails are despatched robotically on time as quickly as you publish or add a brand new product.

Once you’re prepared, make certain to click on on the Save Changes button to proceed. Make positive to activate the automated e-newsletter. This ensures all clients will robotically obtain a “New Products Added” notification e mail everytime you publish a brand new product.

Further studying: How to ship e mail alerts when a brand new WooCommerce product is printed


Sending emails to WooCommerce clients inside WordPress may be helpful in plenty of methods.

You can ship newly printed posts or newly added product notifications to your WooCommerce clients instantly out of your WordPress website. It’s additionally nice for sending clients customized messages like a “Thank you for procuring with us” e mail. This helps enormously improve the consumer expertise in your WooCommerce website and encourages clients to store once more.

However, with default WordPress, you’re solely restricted to receiving or sending fundamental order emails. You don’t actually have the choice to design a customized e mail. This is why we advocate utilizing the MailOptin plugin to create, design, and ship emails nevertheless you need. The better part is that you just don’t have to contact a single line of code to create and ship customized emails to your WooCommerce clients.

Ready to begin sending emails to WooCommerce clients inside WordPress? Get MailOptin as we speak!

Zubayer Rahman Sayem
I am a full stack web developer with over 9 years of experience working in the IT industry. My work focuses on WordPress, Web Security, and web service applications.