How To Create A Sales Funnel To Automate Your E-Commerce Sales Process [2023]

As an entrepreneur, you perceive the significance of specializing in the larger image of what you are promoting. However, the day-to-day duties of constructing gross sales can usually get aggravating, leaving little time for different essential features corresponding to product improvement and advertising and marketing methods or total enterprise progress.

This is the place a well-designed gross sales funnel that automates the gross sales course of turns out to be useful. By automating your gross sales funnel, you’ll be able to unlock your time and vitality to concentrate on different crucial areas of enterprise.

In this text, you’ll be taught –

Why creating an automatic gross sales funnel is vital in your E-commerce enterprise?

How to create a gross sales funnel in accordance with the custom-made conduct of purchasers?

A step-by-step information to making a gross sales funnel with e mail automation for optimum outcomes.

So let’s start.

Why Create a Sales Funnel That Automates?

Table of Contents

E-commerce retailer house owners such as you usually face challenges to strategy totally different presents in accordance with totally different phases of the consumer journey. Also, wrestle to nurture customers once they abandon carts, supply related merchandise when the consumer rejects an upsell supply and lots of extra. Thus, you’ll be able to lose gross sales, face errors so as achievement, lower order worth & ROI, and lose income. in case you create a gross sales funnel with by default presents with out protecting in thoughts the consumer journey, this may occur repeatedly.

One answer that may enable you tackle these challenges is making a gross sales funnel that automates. Because automation will enable you to be

More Efficient: Automation eliminates the necessity for handbook intervention, which saves time and reduces errors. You can use automation to streamline operations and scale back the effort and time required to finish duties.

Scalable: Automation means that you can scale your operations with out incurring further prices. By automating repetitive duties, you’ll be able to unlock your workers’s time to concentrate on higher-value actions. Such as customer support and product improvement.

More Personalized to Customers: With automation, you’ll be able to personalize your advertising and marketing messages. You can supply custom-made suggestions to your clients primarily based on their previous conduct and preferences. This helps to enhance buyer engagement and loyalty.

Improved Customer Experience: Automation may help you present a greater buyer expertise by enabling sooner response instances. Also, It can personalize interactions and extra environment friendly order processing.

Increased Revenue: By automating your gross sales funnel, you’ll be able to enhance your income by decreasing cart abandonment charges. Also, you’ll be able to enhance order values, and enhance buyer retention charges.

Improved Data Points: Automation can give you useful insights into buyer conduct, preferences, and buying patterns. You can use them to optimize the gross sales funnel and enhance total enterprise efficiency.

Now, you realize the significance of making a gross sales funnel that automates your e-commerce gross sales.

Let’s learn to create a gross sales funnel in accordance with the consumer journey.

How to Create a Sales Funnel According to User Journey

As talked about above for a extra customized strategy and improved buyer expertise, it’s a must to create a gross sales funnel in accordance with the consumer journey. But, the problem is to make sure related product recommendations in accordance with their wants and thus, enhance order worth.

Let’s say you run an E-commerce retailer in WordPress the place you promote skincare merchandise. You need to create a gross sales funnel in your common clients who’ve bought your highest-sold merchandise and are additionally given opinions. Also, you need to nurture them by following the totally different steps of the funnel. The final purpose is to enhance ROI and Revenue by rising order worth.

But, along with your present funnel builder and CRM device, you might be struggling to try this as you haven’t any sure programming information, and in addition the conditional steps setting isn’t user-friendly. Based on the situation let’s learn to create a gross sales funnel with conditional steps.

As an answer to your downside, you should utilize WpFunnels as a funnel builder. Just all you want is the professional model of WPFunnels & the worldwide funnel add-on activated to create the funnel. And for automation, you should utilize WPFunnels’ in-house automation device Mail Mint (PRO model).

So, Let’s create a gross sales funnel primarily based on the situation.

Step- 1:Install WP Funnel:

First, you have to set up & activate the professional model of WPFunnels. And then activate the Global Funnel Add-on.

Step-2: Configure the gross sales funnel settings with customization:

Now, This gross sales funnel consists of 4 steps:



down-sell &


From the canvas, You can select the default from their totally different templates. Also, customise the template contents in accordance with your choice or you can begin from scratch.

Step-3 Check Out

On the checkout step, you will notice a number of situations to set.

How to create a sales funnel for e-commerce - 01 Global Conditions

Whenever a buyer’s motion matches these situations will enter the custom-made funnel routinely. Suppose you set situations corresponding to “Highest Sold product is within the cart” and “Most Reviewed product is within the cart”. This means when a buyer chooses a product that has the very best variety of gross sales & the product that has the utmost variety of opinions, will enter this funnel.

How to create a sales funnel for e-commerce - 022 situations

Then you’ll be able to supply them an upsell the place you’ve gotten extra choices to select from.

How to create a sales funnel for e-commerce - 03Choose upsell presents

Now, Suppose Relating to the situations of the primary product, you need to set an upsell of 15% low cost on a selected product class that has a goal vary.

For that, select the situation “Random product within the class inside a value vary”. Then transfer on to pick out the class & set the value vary.

How to create a sales funnel for e-commerce - 04Configuring upsell supply

So meaning, if anybody completes the primary order, will get a 15% low cost on the upsell merchandise underneath the “mixture pores and skin” class which ranges between $300-$850. And then they are going to be moved to the Thank You web page.

But what if they refuse the supply? You can counsel one other product associated to the primary product as a down-sell on a decrease funds to them. Use the under conditional step to automate this course of.

How to create a sales funnel for e-commerce - 05Conditional Step

Thus, On the down-sell, You can supply merchandise from the identical class however with a cheaper price vary from $50-$100. No matter whether or not the shopper accepts or rejects the down-sell supply might be moved to the Thank You step. You can add your social media hyperlinks there.

Among numerous methods, that’s a method we create a custom-made international gross sales funnel for an eCommerce enterprise.

In between, gross sales funnel if you wish to automate your e mail advertising and marketing observe the under steps.

Sales Funnel Automation

As you’ve gotten already created a gross sales funnel with WPFunnels, now, you’ll be able to automate the advertising and marketing course of with Mail Mint in that single canvas.

Let’s run an automatic e mail marketing campaign in order that the gross sales funnel works routinely with none additional human help.

But, there must be an automatic e mail marketing campaign created beforehand on Mail Mint. Let’s have a fast have a look at how one can create one utilizing Mail Mint.

First, you’ll click on on Campaigns on the Mail Mint dashboard, then you’ll select Sequence For Automation.

How to create a sales funnel for e-commerce - 06Choose a sequence for automation

Now, add an acceptable Title, Subject Line, and Preview Text & e mail addresses.

How to create a sales funnel for e-commerce - 07Set up Title, Preview textual content, Subject line & Email Addresses

Then, you’ll be able to design the e-mail on a drag & drop interface for pitching numerous presents over sure actions like when anybody accepts the primary supply, rejects the upsell supply, accepts the down-sell supply, and so forth.

How to create a sales funnel for e-commerce - 08Email template

After you end designing the e-mail, you’ll add the variety of emails you need to ship & appropriate delays between these.

How to create a sales funnel for e-commerce - 09Adding emails & delays

Once you might be completed with organising appropriate delays & sequence of emails, Publish the e-mail sequence.

Now, Let’s get again to the WPFunnels+ Mail Mint mutual canvas.

Here, for many who accomplished the primary order, first set the situation as “Checkout Order Accepted” after which add them to the checklist “Main Order Accepted” & run the e-mail sequence the place you’ll pitch them the newest product choices & arrival updates.

How to create a sales funnel for e-commerce - 10Main Order Automation

In the identical means, when anybody accepts the upsell supply, after setting the situation as “Upsell Is Accepted” & add them to the checklist “Upsell Accepted” and run an e mail sequence the place you’ll counsel to them the high-end product choices & their updates.

How to create a sales funnel for e-commerce - 11 Upsell Automation

Run the identical automation when anybody rejects the upsell supply & accepts the down-sell supply. Here, after organising the situation & including them to the checklist you’ll run an e mail sequence the place you’ll ship emails about your skincare merchandise with affordable costs & inventory clearance presents & reductions.

How to create a sales funnel for e-commerce - 12 Downsell Automation

Thus, Once you might be completed with organising the automation in your WPFunnels canvas, save the funnel & watch your gross sales funnel enhance income by itself. If you need to create a gross sales funnel like this with totally different conditional steps listed below are detailed paperwork.

Tips for Automation & Generating More Conversion

Here are some ideas for automation and producing extra conversions out of your on-line gross sales funnel:

Simplify the funnel: Keep your gross sales funnel easy and simple to navigate.

Use persuasive copy and pictures: Use compelling and persuasive copy and pictures to persuade clients to buy. Here, you should utilize a well-crafted portrait of your merchandise in your touchdown web page.

Use social proof: Incorporate social proof, corresponding to buyer opinions and scores, to construct belief and confidence in your services or products. You can ship these when nurturing your leads over e mail advertising and marketing or on a touchdown web page of a gross sales funnel.

Fast and simple checkout course of: Make your checkout course of faster and simpler, with minimal type fields and a transparent call-to-action button.

Test analytics: Use knowledge analytics to trace buyer conduct and establish areas for enchancment.

Automated custom-made e mail advertising and marketing: Set up automated e mail campaigns which can be custom-made primarily based on consumer conduct and journey, utilizing instruments like MailMint.

Analyze and optimize: Analyze the efficiency of your gross sales funnel utilizing detailed analytics offered by WPFunnel. Use that data to optimize your funnel and enhance conversions.

Final Thoughts:

In conclusion, an automatic gross sales funnel is a strong device for rising gross sales and bettering the effectivity of your gross sales course of. By following the steps outlined on this article, you’ll be able to create & customise a gross sales funnel tailor-made to your particular enterprise wants.

Additionally, by implementing the information, you’ll be able to maximize the effectiveness of your gross sales funnel and drive extra income for what you are promoting.

With the assistance of instruments like WPFunnels and Mail Mint, the method of organising and automating your gross sales funnel turns into a lot simpler, even in case you have little to no programming information. So, if you wish to take your on-line enterprise to the subsequent degree, contemplate increase a gross sales funnel that automates what you are promoting.

So, Create a gross sales funnel that automates in accordance with your consumer journey and multiply the order worth of your e-commerce retailer.

Get WPFunnels + Mail Mint now!

Sakiba Prima

About Author

Sakiba Prima

Prima works as a technical content material author at Get WPFunnels with a robust enthusiasm for WordPress & WooCommerce. She likes to be taught and write about WooCommerce Plugins, Sales Strategies & Sales Funnel Builders.