Email advertising is essential for any enterprise at present. And if you’re working a WooCommerce store, it’s best to know that e-mail advertising might help you enhance gross sales by almost 14%!
But what kind of e-mail advertising is efficient for WooCommerce? How are you able to guarantee your e-mail campaigns are extra profitable?
Today, you’ll be taught a couple of efficient WooCommerce e-mail advertising methods that will help you enhance your gross sales.
After studying this text, it is possible for you to to
Starting increase leads for e-mail advertising
Segment your leads for focused promotions
Run strategic e-mail campaigns to get immediate outcomes
and finally have an automatic e-mail advertising course of arrange that will help you enhance your general gross sales.
So let’s start.
Actionable Guide To Effective WooCommerce Email Marketing Strategies
Table of Contents
Before you begin establishing the entire e-mail advertising course of, you need to take into account a couple of issues.
E-commerce shouldn’t be like different conventional companies. So lead era right here is kind of totally different. People won’t reply to standard lead era campaigns with lead magnets or webinars.
Lead segmentation can be essential if you’d like a excessive conversion charge. Most companies turn out to be lazy on this case and find yourself taking pictures site-wide provides with fewer conversions.
Every e-mail marketing campaign ought to have a goal. Do not randomly ship emails on a regular basis. You need to maintain the leads heat however not irritated.
As a end result, you need to incorporate higher approaches to rising your e-mail listing with correct segmentation after which plan your e-mail campaigns which are prone to get extra outcomes.
In the subsequent few sections, we are going to cowl all of those in a nutshell.
1. Building an Email List for Your E-commerce Store
As talked about above, you don’t have the chance to gather certified leads like different industries. Here, you need to give individuals causes to register to your web site or subscribe to your mailing listing (in case you permit visitor checkout).
Following are a couple of methods you’re employed on increase an e-mail listing actively.
i. Offer A Coupon On Pop-Ups For Registration
Whenever somebody is a brand new customer to your web site, you need to discover methods to get him to register or get him to subscribe to your listing.
And one of the simplest ways to do this is to make use of a pop-up kind. However, merely requesting to enroll doesn’t actually create any pleasure. Rather, it’s possible you’ll supply a reduction coupon upon registration/subscription.
This will get individuals excited to register and declare the coupon.
You could simply do that utilizing a pop-up plugin comparable to OptinMonster, Easy Login & Register Popup for WooCommerce, OptiMonk, and many others.
Many of your consumers will discover your web site for particular provides.
You embrace a subscription kind on the footer of the house web page for the customer to sign-up to get notified of provides, reductions, and promotions.
This will show you how to acquire an inventory of prospects enthusiastic about promotions, i.e., they are going to be robotically certified. You can then run e-mail campaigns to them sooner or later with any promotions you’ve gotten and count on some conversion down the road.
It’s fairly simple to create this kind. You could use Mail Mint or any kind builder to gather these leads.
iii. Use A Consent Notice At The Checkout For Guest Checkout
If you need to permit visitor checkout, the most suitable choice is to get consent to ship an e-mail in the course of the cost course of.
Basically, slightly below the “Pay now” button, it’s possible you’ll add a small checkbox to take permission from the customer to ship him promotional emails.
You may make it tempting by insisting he’ll get a particular coupon if he indicators up.
This checkbox will guarantee you’ll have leads even should you permit visitor checkout. However, be sure that to allow double opt-in for this, i.e., they need to be despatched a affirmation e-mail earlier than they get any promotional e-mail from you. This will keep away from sending emails to the incorrect e-mail addresses.
You could discover most e-mail shoppers providing this feature which you will place utilizing shortcodes. Or, in WooCommerce, it’s possible you’ll use Mail Mint to put this consent field on WooCommerce checkout and ship double opt-in emails after orders are positioned with this consent, earlier than working any automation flows.
iv. Run A Special Giveaway Campaign
You may maintain a particular promotion the place you’ll give away a grand prize to a sure winner. It could possibly be a target-based competitors the place individuals need to spend extra to win. Or it could possibly be a lottery for individuals who spend over a sure threshold.
Whichever it’s, be sure that to have the customer sign-up for a selected kind to be thought of as a part of this giveaway marketing campaign. Tie this kind to registration in order that an account is created after they sign-up for this marketing campaign.
You could then unfold the information through social media, dwell periods on Facebook or Youtube, Paid Ads, and even through commissioned influencers.
The extra leads you get, the higher for you as a result of you’ll then have sufficient results in run future promotions and get immediate outcomes.
v. Special Coupon For Influencers’ Followers
This is quite an unpopular tactic that works. Basically, you may collaborate with an influencer to advertise a few of your merchandise and provides him a particular coupon, which she could current to her followers. This will assist to get lots of her followers to buy from you utilizing a coupon.
However, for this to work, you can not permit visitor checkout. You need to make registration necessary so that everybody who needs to make use of the coupon has to register utilizing a sound e-mail. This means you’re sacrificing a little bit little bit of your revenue to draw potential leads.
To succeed with this, you need to contact influencers whose followers could belief her solutions in your area of interest. For instance, should you promote residence decor merchandise, it’s possible you’ll need to attain an influencer who makes a speciality of homemaking and inside design. You could both pay her upfront or supply a fee per sale supply.
This won’t solely show you how to with extra consumers becoming a member of your e-mail listing but additionally show you how to get publicity to extra potential consumers.
2. Proper Lead Segmentation For Special Targeted Campaigns
If you need most outcomes out of your e-mail advertising campaigns, you need to attempt to phase your leads as a lot as doable.
You could select to make use of a CRM instrument to handle your clients the place it’s possible you’ll phase them based mostly on varied standards comparable to,
Category of merchandise boughtThis will permit you to ship customized promotional provides to individuals with particular product selections.
Average spending valuePut consumers into separate lists based mostly on how a lot they spend on common. You could then plan custom-made emails the place it’s possible you’ll promote merchandise inside their funds.
Location-based segmentationIf you ship to a number of nations or cities, then it’s possible you’ll phase the leads in response to their location. You could then run particular location-based campaigns, ship emails within the native language, and even plan particular reductions on merchandise based mostly on native tendencies.
Gender segmentationIf you promote garments and different equipment for each women and men, it’s possible you’ll phase them in response to their genders to ship them customized product provides.
Purchase frequencyKeep observe of how usually individuals purchase from you and separate those which are frequent consumers. Then it’s possible you’ll supply them a particular low cost to make them buy much more.
These are just a few methods it’s possible you’ll phase your clients & leads. Since it’s e-commerce, there actually is not any restrict to the way you need to phase your e-mail listing. Get artistic with it and run significant e-mail campaigns every so often.
3. Effective E-commerce Email Campaigns For More Sales
As per a report from DMA, for each $1 spent on e-mail advertising, you may count on a mean return of $42. But it’s not so simple as that. That quantity is a cumulative common from a number of campaigns run, with some having nice outcomes whereas others have poor outcomes.
It means should you can strategically plan your e-mail campaigns with ways which are dependable, then you may generate much more income.
Here are some efficient e-mail advertising methods to your e-commerce retailer.
i. Conversion Trigger On Welcome Emails
Welcome emails are historically considered only a particular notice to point out appreciation to your first-time consumers. Though it’s true that the e-mail appreciates the customer, that isn’t the principle goal of the e-mail.
The foremost goal of welcome emails is to arrange a option to make the customer return and buy once more.
Let me clarify.
The first e-mail you ship to first-time consumers often has a excessive open charge, seemly over 90%. And this offers you the chance to use a advertising set off inside this e-mail.
So, the welcome e-mail copy will embrace the next:
A welcome notice with an introduction to your model,
A thanks notice for making the acquisition,
And a particular coupon for the subsequent order.
This coupon will act as a set off to encourage the customer to make one other buy quickly.
**But bear in mind so as to add a deadline to the coupon, let’s say for a few week to 10 days. This will assist to make sure the customer comes again sooner.
Besides advertising functions, this e-mail may even,
Create a optimistic first impression.
Build robust buyer relationships.
Keep the customer enthusiastic about your model.
Increase belief for future orders.
Influence phrase of mouth.
While the coupon will assist set off some consumers to buy once more, you may add one other further step to this tactic.
2 to three days after sending the Welcome e-mail, ship a second e-mail to remind the customer about his coupon whereas showcasing among the fashionable merchandise in your retailer.
Then, 24 hours earlier than the expiration date of the coupon, it’s possible you’ll ship a last reminder e-mail to level out that the coupon is about to run out, and he/she ought to make an order as quickly as doable.
These extra emails may assist to set off extra conversions as individuals reply nicely to shortage & urgency relating to e-mail advertising for e-commerce.
ii. Abandoned Cart Recovery Campaigns
Abandoned carts are a significant concern for any e-commerce retailer as it’s accountable for shedding virtually 70% of potential consumers.
So it’s essential you put together your WooCommerce retailer for diminished deserted carts after which plan a restoration marketing campaign through emails to win again as lots of them as doable.
The concept is to create a collection of emails that can be despatched at set intervals after a purchaser abandons the cart. Following are the best e-mail collection it’s possible you’ll create for deserted cart restoration:
Email 1: A Reminder e-mailThis will embrace a showcase of the deserted product, a fast reminder message for the customer to return and full the order, comparable to “You forgot one thing in our retailer,” and a Call To Action.You could set this to be despatched between 1 to six hours after cart abandonment for greatest outcomes.
Email 2: Email with low cost couponYou could ship a private coupon to the customer to finish the order. This added low cost could encourage the customer to return.This might be arrange between 6 to 48 hrs after cart abandonment.
Email 3: Last name e-mailIn this e-mail, you’ll give a last reminder to the customer to finish the order and use shortage because the set off, i.e., inform the customer that the product could get out of inventory and received’t be held for the customer for lengthy. Plus, point out that the coupon will expire, so he’ll miss the low cost if he’s too late.You could set it up for 3 to 7 days after cart abandonment.
If you need, it’s possible you’ll add or cut back steps for this collection, however the concept is mostly the identical – you need to remind the customer to return again and full the order and attempt to use a couple of conversion triggers to persuade him to return if a easy reminder doesn’t work.
Abandoned cart restoration emails would require you to make use of a particular automation instrument that may observe deserted carts, seize buyer contact info and cart information, and robotically ship the emails at set intervals for every buyer.
P.S. We are engaged on this function on Mail Mint as we converse. So far, it appears to be like nice, and I’m certain you’ll find it irresistible when it’s out.
iii. Upsell and Cross-Sell Email Campaigns
These campaigns are designed to encourage clients to buy extra merchandise or improve to a higher-priced model of a product they’ve already purchased.
The concept is to ship particular provides on chosen merchandise to consumers relying on their selections up to now. As talked about in a earlier part, it’s possible you’ll phase your clients into lists based mostly on the class of the merchandise they purchased.
So every so often, you may run these promotional e-mail campaigns for a specific buyer phase the place you supply a shock particular low cost on a couple of handpicked merchandise.
For instance, let’s say you segmented consumers who purchased goodies up to now. You may then put together an e-mail to supply a 20% off coupon to purchase a few of your hottest goodies within the subsequent 7 days.
In the e-mail copy, it’s possible you’ll specific how a lot you take care of the consumers and provides some causes to get the product. For instance, within the case of goodies, the message could possibly be,
“You deserve a break from all of the each day chores. Why not deal with your self to some scrumptious goodies? Here’s a particular 20% off – a present from us to you to be able to have a beautiful time whereas stress-free.”
You can see this copy isn’t just concerning the low cost. It’s about hitting the precise feelings to make the customer really feel like they need to get this product. The low cost will simply add icing to the cake.
Besides the copy, the essential half is to recommend the precise merchandise. You could recommend essentially the most trending merchandise on the market or the preferred ones in your retailer out of that class.
Or, if in case you have a single product kind, comparable to a girls’s clothes model, and you’ve got segmented your consumers based mostly on every product, then it’s possible you’ll supply merchandise which are of upper requirements and price extra.
Remember,
Do not recommend greater than 3 merchandise in a single e-mail.
Keep the design clear – do out use too many alternate colours that annoy the eyes.
If doable, show the discounted worth of the product within the previews.
If completed proper, these emails have the potential to ship the very best conversion in comparison with different e-commerce e-mail advertising campaigns.
iii. New Release or Product Launch Email Campaigns
It is pure so that you can re-stock your e-commerce retailer with new merchandise every so often to replicate upon the most recent tendencies, seasons, and market demand.
And so earlier than you herald new merchandise, it’s possible you’ll plan e-mail campaigns to construct up pleasure and get immediate responses after they arrive.
However, this isn’t so simple as it sounds. You need to be fairly strategic about it.
Let us have a look at an instance.
Suppose you promote furnishings and subsequent month, you’re about to usher in some new assortment that’s of the most recent development and can most likely be in excessive demand.
In this case, initially, you may herald a couple of samples of the brand new merchandise and put together photos & promo movies for them.
Next, it’s possible you’ll arrange an e-mail collection to get them excited.
Emal 1: Coming Soon EmailHere, you’ll merely allow them to know some new collections a coming quickly. Include a few engaging photos within the e-mail. And then hyperlink to a promo video that you simply created for this. Let them realize it’s coming quickly however don’t promise a date.This could possibly be despatched 2 weeks previous to the precise arrival of the merchandise.
Email 2: Build Anticipation through EmailIn this e-mail, you’ll inform them of the thrilling information of when the merchandise can be obtainable. At the identical time, in your WooCommerce retailer, add these merchandise with a coming quickly tag within the picture & standing (utilizing the plugin WooCommerce Discounted Products). Also, it’s possible you’ll add a particular banner on your house web page with this identical message.This could possibly be despatched 1 week after the “coming quickly” e-mail.
Email 3: The Final Anticipation EmailFinally, 24 hours previous to the arrival of the product, ship an e-mail to allow them to know the merchandise are right here and supply a particular low cost to get them within the first 3 days. The low cost will give an added push to encourage consumers to decide.
Email 4: “The Product Is Here” EmailSend this e-mail on the day you need to begin promoting your new merchandise in your retailer. In the e-mail, inform the consumers that the merchandise are actually obtainable for orders and remind them concerning the low cost within the first 3 days.Remove all coming quickly tags and replace the product information in your retailer earlier than sending this e-mail.
You may additionally create further pleasure by working a pre-order marketing campaign, i.e., supply a big low cost on pre-orders. For instance, you may give a 40% for individuals who place orders earlier than the arrival date.
For pre-order campaigns, you quite have to take not less than 3 weeks for the pre-arrival marketing campaign with a 5 e-mail collection. In this case, you will have the next e-mail collection:
Emal 1: Coming Soon EmailThis would be the identical – an e-mail simply to tell consumers what’s coming and provides a fast teaser. Send this e-mail 3 weeks previous to the product’s arrival.
Email 2: The Pre-order Introduction through EmailIn this e-mail, you’ll inform the consumers of when the merchandise can be obtainable. Plus, you’ll point out that they are going to be capable of pre-order the merchandise at an enormous low cost. Mention the low cost quantity and clarify how they will pre-order.
Make certain to additionally describe the perfect options of your merchandise within the e-mail copy, together with a hyperlink to the promo video. This will assist consumers to decide extra actively.
Also, add the merchandise to the shop and set the standing to backorder so that folks can place orders. On the product picture, point out the time period “Pre-order to get 40% off” or the same message to spotlight this marketing campaign.You could ship this e-mail 2 weeks previous to launch.
Email 3 – Pre-order Reminder1 week previous to the precise arrival date, ship an e-mail to remind them of the low cost on these unique merchandise on pre-order.
Email 4: The Pre-order Last Call EmailFinally, 24 hours previous to the arrival of the product, ship an e-mail to allow them to know that solely 24 hours are left to put pre-orders on these new merchandise to assert the large low cost.
Email 5: The “Product Is Here” EmailSend this e-mail on the day you need to begin promoting your new merchandise in your retailer. Here, inform them that they will now order the brand new merchandise and can get a reduction (which needs to be lower than what you supplied on pre-orders) in the event that they place orders within the subsequent 3 days.Remove all pre-order tags and replace the product information in your retailer earlier than sending this e-mail.
This will show you how to make sure you get immediate outcomes if you herald your subsequent greatest merchandise.
And typically, it’s possible you’ll then ship a last reminder e-mail 24 hours earlier than the 3-day low cost interval is over.
The new arrival emails are e-commerce e-mail campaigns that may solely work if in case you have been working your WooCommerce retailer for some time and have a big e-mail listing of your clients with correct segmentation.
You may additionally get extra outcomes on this marketing campaign by sharing your teasers & provides on social communities comparable to Facebook Groups, and by taking assist from social influencers on Instagram or TikTookay.
iv. Re-Engagement Email Campaigns
Often there are consumers who buy a few times, after which by no means order once more for a really very long time. In this case, it’s possible you’ll launch a re-engagement marketing campaign to your e-commerce retailer.
Seemingly, you may first phase the consumers who haven’t positioned an order for the previous 3 to six months. Then plan a selected technique to attempt to persuade them to start out putting orders once more.
To achieve this, it’s possible you’ll attempt the next ways:
Offer them a free coupon with a superb low cost.
Remember to have a minimal spending threshold; you do not need to finish up with $0 orders.
Give them per week to 2 weeks to make use of the coupon.
Send not less than 3 reminder emails inside this two weeks interval.
Suggest related merchandise to what he bought up to now within the e-mail physique.
Promise them a particular present, comparable to a present card or retailer credit score
Ask them to put an order above a certain quantity to assert the present.
On the e-mail copy, share methods he can use the present.
Give them per week to 2 weeks to make use of the coupon.
Send not less than 3 reminder emails inside these two weeks.
Suggest present trending merchandise in your retailer within the e-mail physique.
Run a contest to create pleasure
Personalize the e-mail to tell the customer that you simply seen he/she didn’t place an order for some time.
Inform them that you’ve specifically organized a contest and hope he/she participates.
Promise a profitable grand prize that goes nicely within the present development.
Re-engagement e-mail campaigns will show you how to get among the much less lively consumers to start out ordering once more, serving to you to extend gross sales.
v. Event Focused Promotional Email Campaigns
Promotional emails will allow you to promote particular services or products to consumers throughout particular occasions that consumers can relate to.
For instance, it’s possible you’ll need to promote Halloween-themed merchandise previous to Halloween, or Summer outfits in the course of the summer time, and many others.
So, what you are able to do is it’s possible you’ll plan a particular low cost for the occasion you take into account and listing down a couple of merchandise that persons are seemingly to purchase throughout that occasion.
For this, it’s possible you’ll use a mixture of New launch e-mail campaigns and reminder emails.
However, you need to work on
Using e-mail templates that promote the occasion,
Suggesting handpicked merchandise that can be in greater demand in the course of the occasion,
Prepare e-mail automation to make sure everyone seems to be a part of your marketing campaign with out an excessive amount of guide work,
Offer costs & high quality which are higher in comparison with different rivals.
The concept can be to observe the journey under:
Run a New Release Email CampaignThis would be the 4 or 5 emails you simply realized within the earlier part.
Run a Reminder Email SequenceWhile the low cost is happening, ship reminder emails with related product solutions each 2 or 3 days.
Create Special Welcome Email AutomationThe welcome emails needs to be themed with the occasion in thoughts.
Give Other Targeted Offers During the EventYou could supply free transport or a particular low cost upon spending a certain quantity. This it’s possible you’ll promote and use as triggers in your reminder emails.
These campaigns work greatest for seasonal merchandise throughout summer time & winter and can be utilized on different world holidays comparable to Christmas, New Year’s, Easter, and many others.
Overall, these promotional e-mail campaigns will assist to extend gross sales, get consumers excited, and maintain you forward of the competitors in comparison with most different e-commerce shops in the identical area of interest.
How To Setup Email Marketing In WooCommerce?
Now, these WooCommerce e-mail advertising methods appear promising. But how will you implement them?
Well, you will have to decide on an e-mail advertising automation instrument that may deal with e-mail automation, offers you management over lead administration and e-mail design, and means that you can launch e-mail campaigns with ease.
One of the perfect options to that is Mail Mint.
The plugin comes with unique options comparable to:
Lead administration
Custom lead segmentation
Lead kind to gather information
Content message on the checkout web page
Easy e-mail marketing campaign builder
Advanced e-mail customizer
Product showcase on emails
Automation flows based mostly on order standing
Abandoned cart restoration (coming quickly)
And many extra.
So, Mail Mint can be a terrific addition to your WooCommerce retailer and ideal for serving to you launch profitable e-mail advertising campaigns.
Final Thoughts
As you noticed, e-commerce e-mail campaigns are extra aimed towards purchaser engagement and strategic emails with low cost provides.
There could possibly be extra WooCommerce e-mail advertising methods that you may apply apart from these 5. The concept is to take advantage of out of e-mail advertising to extend WooCommerce gross sales.
If you may acquire potential leads and phase your e-mail listing rigorously, then it is possible for you to to plan extra customized e-mail campaigns that may ship gross sales with a excessive conversion charge.
And in case your e-mail methods are nicely deliberate, then you may simply make consumers spend increasingly more incessantly.
So go forward and begin utilizing e-mail advertising in your WooCommerce retailer and enhance your gross sales.
