Generating high-quality leads is essential if you wish to develop your corporation quick, particularly should you provide some kind of high-ticket services or products. And one of many essential components of any lead era funnel is the touchdown web page.
Without a well-planned touchdown web page, your marketing campaign could not ship a passable final result, even should you provide the perfect lead magnet. In truth, it’s possible you’ll lose a number of supreme prospects from opting in.
So, what’s one of the simplest ways to make sure you convert as many guests into leads as doable?
The reply is a Squeeze Page.
A squeeze web page is an alternative choice to a touchdown web page the place you provide a lead magnet in trade for the names & e-mail addresses of the prospects.
The copy and the design of a squeeze web page are specifically crafted to persuade guests of two issues:
What you’re providing because the lead magnet is effective, and
They ought to attempt to get their palms on it instantly.
So you get certified leads whereas your prospects get a invaluable useful resource from you.
Today, we’ll take a look at 5 well-planned squeeze web page examples that may be replicated simply to generate potential leads successfully.
After studying this text, you should have a transparent thought of how every of those squeeze pages work, and later, use the one which most closely fits you to develop your lead checklist.
So let’s start.
What Is A Squeeze Page And & Why it really works?
A squeeze web page is sort of a digital fishing hook. It’s designed to catch a customer’s curiosity and reel them in by providing one thing invaluable that’s free and simply attainable. They solely have to present their names and emails to get it.
Here’s the specialty of a squeeze web page – your solely purpose with this web page is to gather leads.
The copy, pictures, and web page design of a squeeze web page are all aimed towards making the prospect settle for that your lead magnet is one thing they should have. Hence, they take the bait and supply their data.
Your squeeze web page copy will probably be all about the advantages, use circumstances, and testimonials associated to the free useful resource you’re providing.
For instance, let’s say you’re providing a free “Beginners search engine optimisation Course” because the lead magnet in your squeeze web page. On this web page, you’ll solely discuss in regards to the free course, the way it will assist the prospect, and why it’s a useful resource they have to declare now. No distractions about your different companies or your core enterprise; simply pure give attention to the free course.
Many folks will inform you solely to make use of ebooks or possibly a course as a lead magnet for the perfect final result. But to be trustworthy, it doesn’t matter what kind of useful resource you provide.
The key to the success of a squeeze web page is the copy and the usefulness of your lead magnet. You should be capable of convey the true worth of your free useful resource. And the lead magnet have to be an answer to a sure ache level of your audience that isn’t straightforward to seek out or out there without spending a dime elsewhere.
If you may have these two issues proper, your squeeze web page is sure to generate tons of leads.
Squeeze Page vs Landing web page
Traditional touchdown pages are like detailed brochures in your services or products. You’re not simply freely giving free stuff – you’re attempting to persuade of us to make some kind of dedication or spend cash in your product/service.
Simply put, lead era might be not the principle purpose of a touchdown web page any day.
Let us take a look at a couple of key variations between a squeeze web page and a conventional touchdown web page.
StandardsSqueeze PageTraditional Landing PageMain Goal & ObjectiveCapture potential leads to have the ability to run focused e-mail campaigns.Convert prospects into paying prospects or convincing potential patrons to make a shopping for resolution.Sole PurposeLead generationProduct/service promotion & conversionCopy FocusFocused on lead magnet.Focused on product/service.Action Set offBenefits of the lead magnet.Features, use circumstances, and testimonials.Design FocusMinimalistic and centered on the lead magnet.Well-designed with the visible illustration of the services or products output.Expected Action From VisitorsProvide title & e-mail deal with.Take a purchase order resolution or make a dedicationMake choices & click on on the CTA buttonsDeliver outcomes for all future promotions (with a dependable mailing checklist).Instant income era. Squeeze Page vs Landing Page
When Should You Use a Squeeze Page?
Reading the part title, you’re in all probability pondering, “Easy. You’ve stated that already. I ought to use it after I wish to generate leads.”
But that’s not all it does..
Yes, a squeeze web page is nice for amassing leads. But you don’t use it for any generic lead era campaigns.
A squeeze web page ought to solely be used if you wish to run a focused lead era marketing campaign.
This means it’s best to use one if you wish to gather leads from a selected kind or group of prospects.
Imagine you run a advertising and marketing company, and also you’re in search of e-commerce startups who could take your companies within the close to future. In this case, it’s possible you’ll create a squeeze web page funnel the place you provide a invaluable useful resource akin to “The search engine optimisation Handbook for e-commerce startups.” This lead magnet is bound to draw any new e-commerce enterprise homeowners.
Here, your focused viewers is “Startup e-commerce enterprise homeowners.” And your squeeze web page will probably be crafted to “promote” your free handbook to your prospects. Then if you drive site visitors to this web page, your conversions would be the leads you get.
When we launched our Mailmint plugin, we additionally used a squeeze web page to gather leads.
Mailmint Pre-Launch Squeeze Page
In our case, our audience was advertising and marketing companies, funnel specialists, and WPFunnels customers.And the lead magnet was an unique greater low cost for the primary 200 folks from the ready checklist who have been to buy Mail Mint.
It helped us recover from 700 folks into the checklist in a matter of two weeks. And we bought out our 200 licenses inside 1hr for the reason that launch.
Now, within the subsequent part, we’ll take a look at a couple of squeeze web page examples that may use to generate focused results in.
7 Squeeze Page Examples To Collect Leads Effectively
Following are 7 squeeze web page examples that you could be take into account taking concepts for in phrases lead magnet and the copy format..
1. The “Free Resource” Squeeze Page
Let’s begin with a easy and efficient squeeze web page instance known as the Free Resource Squeeze Page. This web page is all about giving your guests one thing superior without spending a dime in trade for his or her contact data.
Think of it as a digital giveaway, the place you’re providing a invaluable useful resource to your guests who’re prepared to assert it..
The principal message of such a squeeze web page must be that the prospect mustn’t miss the possibility to get their palms on this free useful resource as a result of it can provide essential advantages and resolve essential ache factors.
This web page should embrace the next:
A helpful and value-added useful resource without spending a dime.
Clear headline on what’s in retailer.
Benefits of getting & utilizing your freebie
Topics coated or ache factors it can resolve
Opt-in kind with minimal data required.
CTA with pleasure
Do not over-complicate the design or the registration course of. Simply be easy along with your message and get your leads.
2. Webinar Registration Squeeze Page
Webinars all the time work relating to nurturing leads or promoting high-ticket companies.
A squeeze web page could be a good way to land extra registrations in your free webinars.
Webinar registration squeeze web page instanceSource: Instapage
A webinar registration squeeze web page must be geared toward explaining who ought to be part of this session what core matters will probably be coated within the webinar.
So within the copy, it’s best to both cowl the top advantages folks will get or the ache factors they are going to get options to by becoming a member of your webinar.
This web page should embrace the next:
A webinar subject that may assist your audience.
Time & period of the deliberate webinar
Benefit-rich headline that highlights a fascinating final result.
Who ought to attend and why.
Main factors of debate within the webinar.
Benefits or ache factors decision you’ll focus on.
Who is internet hosting the webinar and proof of experience (if hosted by a person)
Opt-in kind with one or two extra data.
CTA to not miss this at any value.
Try to make this web page as quick as doable and preserve the guests centered on the webinar subject. But nonetheless be certain so as to add the little particulars such because the time, period, folks internet hosting, and triggering CTAs.
In the opt-in kind, attempt to gather a couple of extra data akin to within the instance above, you may see Groove is amassing the Company title and web site deal with. These data will assist in personalizing e-mail campaigns after the webinar.
**You can also take into account including an introductory video within the 1st part of your web page to ask folks in. This will assist you to join extra deeply along with your audience and be as persuasive as you wish to be.
3. The “Resource Preview” Squeeze Page
If you’re providing a group of helpful sources as worth, typically giving folks a glimpse of what’s in retailer helps to hook them into opting in. Unlike the common “Free Resource” squeeze web page, right here, you’re really exhibiting some elements of the content material you’re freely giving.
For instance, in case your content material is a listing of ChatGPT prompts to put in writing e-mail advertising and marketing content material, then add a couple of examples of the Prompts you may have within the free useful resource into your touchdown web page, together with the outcomes. This will assist folks see precisely what you’re providing and it’s true worth.
In this squeeze web page instance, it’s possible you’ll consider providing templates, paperwork, and even an infographic as your lead magnet.
This web page should embrace the next:
A group of helpful sources
Benefit-rich headline that highlights a fascinating final result.
What ache factors it can resolve.
A slider part to present a preview of a number of the sources
Expected finish outcomes by utilizing your sources
Stats & proof of it’s actual use and profitable outcomes
FAQs to reply technicalities associated to ease of use and implementation
Opt-in kind with minimal data required.
CTA to seize these sources to attain the fascinating final result.
This squeeze web page will probably be barely longer than most different ones, and the copy needs to be very persuasive. But it can assist to get leads fairly effectively.
4. The Engaging Video Squeeze Page
This is without doubt one of the greatest squeeze web page examples the place you employ a persuasive video to persuade folks to enroll or request extra data.
So, the thought is to make use of a video within the 1st part of the web page beside a small copy and an opt-in kind.
Here, your video will do the principle promotional, whereas you’ll use minimal text-content to assist it.
This web page should embrace the next:
A price or service you wish to spotlight.
Engaging video to steer opting in.
Persuasive headline with profit, desired final result, or emotional purpose.
Some extra advantages of opting in.
Opt-in kind with minimal data required.
CTA to enroll in a desired final result
Testimonials
FAQs to reply questions of concern and technique of collaboration
A remaining CTA to opt-in for a desired worth.
This could also be used for a lot of totally different functions. You might want the individual to affix a neighborhood, request data, request an appointment, or just opt-in to get notified of a future occasion.
Your copy must be extremely persuasive and embrace a variety of emotional triggers and profit centered CTAs. The measurement of this web page may range relying on what you’re highlighting.
5. The Sneak Peek Squeeze Page
This squeeze web page goals at giving a glimpse of what’s in retailer, however not actually. Rather, you give a brief sneak peek, simply sufficient to create pleasure, however not a lot as to get an entire walkthrough.
You may even be utilizing a video on this web page, however the context could be a bit totally different. The video will both be an animated explainer video or a promotional video the place you’ll give shorts glimpse of what you’re prepared to supply to your prospects after signing up.
The sneak peeks you give must be glimpses of the perfect options of your services or products (or useful resource) you’ll provide and ask the folks to register to be notified on when the provide is dwell.
This web page should embrace the next:
A sneak peek video of what you’ll provide later.
Clear headline of a desired final result utilizing what you’ll provide
Indicate who will be capable of use it.
What ache factors your future product will resolve.
Opt-in kind with minimal data required.
This is a kind of squeeze web page is usually used in the course of the early pre-launch stage of your advertising and marketing campaigns when you may have new and upcoming product, service, or invaluable useful resource.
Make certain to not add any false data for further push as that won’t assist with conversion when the provide is dwell. People hate being lied to.
6. The Reverse Squeeze Page
The reverse squeeze web page is an attention-grabbing strategy the place you do a bit reverse of what you naturally do with a squeeze web page.
Usually you promise a invaluable useful resource and ask for contact data upfront (as defined within the squeeze web page examples above). In a reverse squeeze web page, you immediately provide free worth with none obligation. And then enable readers to request entry to extra invaluable sources.
Reverse squeeze web page instance
Here, you acquire belief earlier than getting the data by providing worth and helpful information upfront. This makes it simpler for prospects to determine if they need extra worth from you or not.
In some circumstances, this can assist land extra high quality leads than most different squeeze web page methods.
~ Here is a information on how one can create a reverse squeeze web page the suitable means.
7. The Waiting List Squeeze Page
The “ready checklist” approaching has been a good way to generate leads for a number of companies relating to new releases and thrilling launches.
We’ve used it ourselves when launching each of our plugins, WPFunnels & Mail Mint.
Let’s look again on the Mail Mint squeeze web page we used.
“Waiting checklist” squeeze web page instance
Here, you may see we created hype and pleasure earlier than our launch to gather leads and get them warmed up.
This not solely gave us leads, it additionally helped us estimate how effectively our marketing campaign goes to transform. The extra folks joined the checklist, the upper we predicted our income era could be in the course of the launch.
Plus, it additionally gave us a while to organize for the launch, whereas the promotion has already began.
It’s an ideal strategy to get early leads by leveraging folks’s pleasure with one thing new that’s developing.
This web page should embrace the next:
An thrilling upcoming launch
Special provide or promise for individuals who joins the checklist
Clear headline of the specified profit.
Direct message to vow & spotlight your provide
Clear CTA to affix the checklist.
Opt-in kind with minimal data required.
Additional sections to point what the upcoming launch consists of.
Final CTA to affix the checklist to assert the particular provide throughout launch.
The picture above is simply the first part of the ready checklist squeeze web page for Mail Mint. We then adopted up with a number of the core options and ache factors it can resolve to draw extra folks into signing up.
Overall, the thought is to get folks extra connected to what’s developing by addressing the perfect facets of your upcoming launch. If you may promise a superb provide, folks will certainly be part of the ready checklist.
How To Creating A Squeeze Page Funnel In PhrasePress
You could replicate a number of the nice squeeze web page examples above simply in PhrasePress.
All you want is a dependable funnel builder that can assist you devise a squeeze web page funnel with none trouble.
You could use the next instruments:
WPFunnels as your funnel builer
Mail Mint as your software to gather and convert leads.
Elementor/Divi to design your squeeze web page
~ Here is an in depth information on making a squeeze web page in PhrasePress.
Final Thoughts
You’ve simply realized about a number of the greatest squeeze web page examples on the market. Now, the subsequent plan of action is to determine which strategy would work greatest for you.
Remember, though, all approaches talked about above look like nice squeeze web page examples, not all of them will work for your corporation. You want to do a little analysis and discover out what kind of lead magnets your audience could be serious about. And then it’s possible you’ll proceed with the squeeze web page funnel that will resonate along with your viewers.
If carried out proper, it can enable you convert extra guests into leads that you’d usually get with strange touchdown pages or lead varieties.
So go forward and use a squeeze web page in your subsequent lead era marketing campaign to begin getting extra high quality leads.
It’s now tremendous straightforward to plan and create a squeeze web page in PhrasePress utilizing WPFunnels. Here is an entire information on how one can create a squeeze web page funnel simply.
