Email advertising is a good way to extend gross sales in WooCommerce. However, promotional emails aren’t the one manner you may get extra gross sales. You ought to search for numerous artistic techniques with any kind of e-mail to try to make patrons place extra orders.
Whether it’s an order affirmation e-mail or possibly an e-mail e-newsletter, you possibly can nonetheless discover a option to make it a medium to generate gross sales. One of the methods you may make a purchaser interested by extra merchandise is through the use of product suggestions in emails.
And right this moment, you’ll study 8 distinctive product advice e-mail concepts that may assist you generate some further gross sales that you just wouldn’t usually anticipate out of your e-mail campaigns.
In this text, we are going to talk about how one can select the proper merchandise to advocate in various kinds of e-mail campaigns. And ultimately, it is possible for you to to actively begin utilizing product options in your emails and enhance your income.
So, let’s start.
Why Use Product Recommendation Emails?
Product advice emails will assist you make your patrons curious about extra merchandise, and on the method, make them comeback to your web site and place extra orders.
This may be performed as an unique product advice e-mail marketing campaign or as a part of another e-mail campaigns you might have.
For instance, you possibly can recommend just a few merchandise beneath the CTA button of a fundamental low cost e-mail. Here, the primary purpose might not be product advice, however it can create a chance the place the customer might need to use the low cost instantly on a product he favored from the urged ones.
Overall, there are 3 important advantages of utilizing product advice emails.
i. Increased Average Orders per Customer
Every time a buyer buys out of your retailer, there’s a possibility to introduce them to extra in emails afterward.
For instance, primarily based on the customer’s final order, embody just a few product previews beneath the affirmation e-mail. If any of them be a magnet for the customer, he might come again and place one other order.
**Of course, you gained’t simply place any random merchandise as options. They have to have some reference to the customer or the product bought. We will learn to make the proper product suggestion later on this article.
Eventually, this can assist to extend tour common orders per buyer.
ii. Personalized Connection With Buyers
One of the techniques of product suggestions is suggesting merchandise that patrons have browsed beforehand. Similarly, there are different methods to decide on merchandise to recommend in emails.
If you possibly can showcase the proper merchandise, individuals will really feel extra linked and really feel you genuinely perceive their wants.
iii. Easy Promotion With No Additional Costs
Since you possibly can join product suggestions to any e-mail, you actually don’t have to take a position further. It will ship gross sales with none further prices.
And since it’s a product suggestion we’re speaking about, it’s possible you’ll even current them with none reductions or offers concerned, i.e., further gross sales with out reducing down on revenue.
Now, allow us to take a look at just a few product advice e-mail concepts which have delivered good outcomes for a lot of e-commerce shops on the market.
7 Product Recommendation Email Ideas With Examples
Crafting the proper e-mail is mainly about making that product resonate with the reader. So, what sort of advice emails must you be sending?
Let’s discover some tried and examined concepts with examples.
1. Product Suggestion On Welcome Emails
A welcome e-mail is that pleasant greeting you ship when somebody first interacts along with your model. It units the tone on your relationship.
Here’s an attention-grabbing reality:Welcome emails boast an open fee of roughly 86%. That’s not a quantity to scoff at. Even higher, round 25% of these individuals will interact additional by clicking on content material inside the e-mail.
So, fairly than making it only a welcome observe, you may make it extra optimized for further gross sales by including just a few related product suggestions.
Here’s an instance.
After you welcome the individual, it’s possible you’ll supply a coupon for the following order.
And then, it’s possible you’ll recommend merchandise from the identical class as what the client already purchased. This will assist to present a push to the client to make use of the coupon once more instantly.
This will even work if it is a welcome e-mail after becoming a member of a reward program or possibly subscribed to a e-newsletter with slightly adjustment to the copy.
2. Recommendations On Order Confirmation Emails
When somebody locations an order, they normally anticipate a affirmation e-mail with an order abstract.
But, what in case you might flip that right into a setup for the following order?
For instance, suppose an individual ordered a few books out of your on-line bookstore. Based on what kind of books he ordered, you may recommend just a few extra slightly below the order abstract.
If the individual is passionate in regards to the style of the books, he might determine, “Hey, why not get this one as effectively?” and go on to buy one of many books you urged.
Here’s an instance.
The thought is to narrate the product suggestions with what was ordered. Here, you’re taking benefit of the present mindset of the client who continues to be curious about related merchandise.
3. Personalized Newsletters Based On Browse History
Sometimes, monitoring the client’s looking historical past might be method when seeking to promote merchandise.
Let’s say you promote lovely attire and seen a prospect taking a look at just a few merchandise just a few occasions however by no means ordered. In this case, you possibly can supply a reduction to try to persuade the individual to make the choice and buy one of many attire.
Let us take a look at an instance.
You can see that the e-mail copy is targeted on valuing what the client needs to attain with the product. Connecting the coupon to this and exhibiting that you just care will assist make the prospect take into account buying.
4. Special Recommendations Based On Purchase History
This is a product advice e-mail technique the place you employ reductions and promotions primarily based on the customer’s buy historical past to set off gross sales.
You might run a particular marketing campaign the place you request patrons to buy related merchandise or the identical merchandise once more primarily based on what he/she bought previously.
Here’s an instance.
This works very well in case your on-line retailer is aimed toward a specific area of interest. The e-mail copy ought to be encouraging and create pleasure.
And the merchandise urged have to be related to what the customer bought previously.
5. Recommend Products On Sale Or Discount
This one is clear. When you might have a reduction or a sale, it’s best to ship out a product advice e-mail with a few of the fashionable merchandise on sale.
Here’s an instance.
Make positive you spotlight the low cost over something. And then recommend just a few merchandise which might be on sale.
In the instance above, the preferred product is highlighted beside the message in regards to the low cost. And then, there are product options beneath that the patrons might like.
6. Seasonal & Holiday Emails With Suggested Products
Holidays and seasonal themes are the most effective in terms of operating promotions.
A product advice e-mail presently may go fairly effectively so long as you spotlight the merchandise that complement the event.
Here’s an instance of an e-mail it’s possible you’ll create throughout Christmas.
As you possibly can see within the instance above, the e-mail is designed to match Christmas, and the merchandise referred to are those that folks normally purchase throughout this event. Plus, the e-mail copy is targeted on pleasure.
If you might have reductions deliberate, then you possibly can mix it with this e-mail to make it more practical in changing clients.
7. New Products Collection In Preferred Category
When you might have common patrons, you possibly can simply observe individuals who like a specific class greater than others.
In this case, it’s fairly attainable that they’re wanting ahead to any new assortment that you could be usher in sooner or later. Hence, you should use this to your benefit.
Whenever you might have new shares coming in, arrange e-mail campaigns for the individuals who normally purchase merchandise associated to the class of those merchandise. On the emails, it’s possible you’ll merely allow them to know what new it’s important to supply, and even challenge a limited-time low cost to get some immediate gross sales.
Here’s a easy instance.
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You can see the message is evident – you understand what the client loves, and you’ve got one thing new that they could like. This is greater than sufficient to get the proper clients excited to take a look at the brand new assortment.
8. Alternative Product Recommendations For Abandoned Carts
Abandoned cart restoration emails are actually fairly fashionable in any on-line retailer.
However, you may take an additional step and advocate associated merchandise or options in the identical e-mail in case the individual now not needs to finish the acquisition.
Here’s an instance.
The thought is, you do your finest to persuade them to get well the cart. But you additionally give them extra choices to look into.
Often, individuals might purchase these urged merchandise as a substitute of recovering the carts they deserted.
How To Recommend The Right Products?
Product advice emails will solely provide you with good outcomes if you’ll be able to recommend merchandise that make sense. People would need to take a look at related merchandise they’re curious about fairly than random merchandise they might not want in any respect.
So, the next are some methods you possibly can select what merchandise to recommend when making a product advice e-mail.
1. Recommended Products From The Same Category
When suggesting merchandise in a promotional e-mail, attempt to showcase extra merchandise from the class from which individuals have bought previously.
In deserted cart restoration emails, recommend merchandise which might be in the identical class of the merchandise that had been deserted.
This will assist keep related to what the client is curious about.
2. Relevant Or Complimentary Product Suggestions
In case you might have a number of classes of merchandise that go effectively with one another or individuals use them collectively, then you may recommend complementary merchandise as a substitute.
For instance, if somebody orders a cellphone, you may recommend merchandise from cellphone equipment similar to headphones, again cowl, display screen protector, and so forth.
3. Frequently Purchased Products By The Customer
When you might have detailed details about what individuals buy, you possibly can determine an individual’s most continuously bought merchandise in your retailer.
In that regard, you may arrange a marketing campaign with a particular low cost on these merchandise.
4. Frequently Bought Together Products
Observe your retailer and discover out which merchandise are largely purchased collectively by most clients.
If an individual orders a sure product, it’s possible you’ll recommend the “purchased collectively” product within the affirmation e-mail.
5. Products Frequently Browsed By The Customer
This one we already coated within the e-mail methods. If an individual has browsed just a few merchandise a variety of occasions, it’s best to attempt to ship him an e-mail with a reduction on these merchandise.
Obviously,, you possibly can’t recommend all of the merchandise he browsed. So, advocate the highest three that the client hasn’t ordered but and has browsed the very best variety of occasions.
6. Bundles With Relevant Products
Selling bundles is helpful for each you and the shoppers.
So, it’s possible you’ll recommend bundles the place there are related merchandise to what the shoppers have already ordered or browsed previously.
These may be despatched in welcome emails, affirmation emails, and even as separate e-mail campaigns.
7. Based On The Customer’s Wishlist Or Favorites
You might permit clients to mark merchandise as favorites or you may permit patrons to maintain out-of-stock merchandise of their wishlist.
So, whenever you re-stock these merchandise, you may put together a product advice e-mail to ship out to the respective clients.
How To Send Product Recommendation Emails In WooCommerce?
You might want to have an e-mail advertising automation software to create product advice emails in WooCommerce.
And proper now, one of many best options to that is Mail Mint.
Mail Mint permits you to arrange automation primarily based on patrons’ buy selections within the WooCommerce retailer. So it is possible for you to to ship out customized product advice emails as soon as individuals order or abandon carts.
Let us take a look at how you should use Mail Mint with an instance use case.
Suppose you might have a retailer that sells males’s merchandise. You know loads of your clients like to take a look at the ‘Accessories’ part. Sending them an e-mail that focuses on these equipment can be a great way to point out them the most effective stuff they might order subsequent.
So, let’s get began & stroll by way of the essential journey step-by-step:
1. Install and activate Mail Mint Pro.
2. Go to Mail Mint > Campaign > + New Campaign.
3. Now, select ‘Regular Email Campaign’
4. Click on ‘Design Your Email’
You can then select a pre-built e-mail template or simply begin from scratch. Here we are going to select ‘Start From Scratch’.
6. Then, you possibly can see a number of blocks to design your e-mail. Now, drag the ‘Product’ block & drop it into the header portion.
7. Here, select the class “of your product “Accessories” to recommend the merchandise within the e-mail.
8. Finally, you alter the button textual content to make it match the model.
9. Save this and configure the e-mail topic line and preview textual content.
10. Schedule the e-mail within the hour whenever you get the very best variety of site visitors.
And that’s it. Your product advice e-mail is prepared.
Similarly, you possibly can arrange automation primarily based on order affirmation, buy full, deserted cart, and so forth., the place you possibly can customise the emails and recommend merchandise utilizing the product block.
Final Thoughts
As you noticed, product advice emails are fairly straightforward to create and execute. As lengthy as you understand how to recommend the proper merchandise, you might have an opportunity to set off further out of your clients.
Obviously, this can largely depend upon the software you employ to arrange your e-mail advertising campaigns on your WooCommerce retailer.
Hence, we advocate you employ Mail Mint because it already has the required options to tug off a lot of the product advice methods you realized right here.
So go forward and begin utilizing product suggestions and develop your income.
