October is already right here and just a few weeks left till the spooky Halloween 🎃! And in case you are a part of an e-commerce enterprise, then it’s excessive time you begin getting ready for Halloween advertising and marketing actions.
According to statistical data, e-commerce websites contribute to 34% off all Halloween gross sales in October. This means, that that is an event the place you possibly can truly develop your income considerably with correct promotional campaigns.
Today, we’ll talk about about 5 Halloween advertising and marketing concepts that you could implement instantly to get the utmost outcomes. These are concepts which have labored efficiently for a number of e-commerce websites on the market.
After studying this information, you should have a transparent concept of tips on how to implement these methods correctly to develop your Halloween gross sales.
So let’s start.
5 Halloween Marketing Ideas To Boost E-Commerce Sales
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Since it’s the Halloween we’re speaking about, it’s important to take into accounts that the majority merchandise offered are considerably associated to the Halloween theme. But, it doesn’t imply you can’t profit out of it in different circumstances. You simply need to be inventive together with your strategy to attach your supply to the event.
Let us take a look at 5 Halloween advertising and marketing concepts carefully in order that, it doesn’t matter what kind of merchandise you promote, generally, you’ll nonetheless have the ability to profit from Halloween promotions.
1. Curate A Special Halloween Category With Offers
Some merchandise are normally in excessive demand in the course of the Halloween season. For instance, costumes, candies, occasion provides, and so on., are normally ordered lots in preparation for the Halloween events. If you’re going to inventory such merchandise, then you possibly can anticipate excessive traction.
However, if you don’t promote such merchandise, you could reasonably consider a solution to join your merchandise to Halloween. For instance, in the event you promote t-shirts, then you could inventory some Halloween-themed t-shirts. If you promote sneakers, you could herald orange sneakers to match the theme. You may even announce a reduction on a number of chosen merchandise in your retailer even when they don’t seem to be essentially Halloween-specific merchandise.
And to advertise them correctly, you could create a separate class referred to as “Halloween Specials” or one thing comparable. You can spotlight this class in your menu and market it utilizing a banner on the house web page. Plus, you could share this class on social media as nicely. This will make it straightforward for potential patrons to search out your particular assortment or supply.
But it shouldn’t cease there.
You might additional plan a funnel journey in your patrons to persuade them to purchase much more.
For instance, you could arrange a post-purchase supply the place as soon as an individual buys a product from this Halloween class, instantly subsequent, he can be provided a random product from the identical class at a reduction. Since the customer already bought one thing, he wouldn’t thoughts shopping for extra whether it is fascinating. The low cost will give an additional push. (If you might be already working a reduction, then the post-purchase supply low cost needs to be extra by 5-10%.)
If you’re a WooCommerce consumer, then you could create such a funnel utilizing WPFunnels.
You may ship post-purchase product advice emails by suggesting extra merchandise and provides for Halloween gross sales.
Here’s a information on planning product advice emails.
Overall, the thought is to advertise and suggest merchandise from a single particular class for Halloween.
2. Run A Store-wide Halloween Discount
A site-wide Halloween promotion is a reasonably frequent tactic however you possibly can’t ignore it as a result of it all the time works.
It’s easy. Decide on a reduction share that you just plan to supply on all merchandise in the course of the Halloween week. Then put together your promotional supplies to achieve extra potential patrons.
Following are a number of methods you could successfully promote this Halloween supply.
Create a reduction banner for the house web page.
Send out emails to your electronic mail listing.
Issue a notification bar to let each customer know concerning the low cost.
Share the information concerning the low cost on social channels.
Run Paid Ads by selling your Halloween supply within the Ad banners.
This strategy takes much less effort and extra gross sales potential.
3. Organize A Mystery Trick Or Treat Contest
This is a singular concept that you could be use to make it extra thrilling for patrons throughout Halloween.
What you are able to do is, you could resolve on a goal quantity to spend in an order. Upon reaching this goal, you’ll difficulty a shock present to the customer.
For instance, you could announce that anybody who will order $200 or extra will get a particular Mystery Box. Then, give a glimpse of what kind of items could also be included on this thriller field equivalent to a chocolate bundle, a Joker masks, 50% off on the following order, and so on., and announce that it might comprise one in every of these chosen items.
If the merchandise listed within the items issued are considerably engaging, then many individuals will attempt their finest to order and attain the goal.
Similar to this, you could resolve on a Mystery Box Contest in your on-line retailer.
Then you could select to advertise this contest by way of social media, banner picture on the house web page, and electronic mail advertising and marketing.
4. Build A Special Halloween Sales Funnel
This tactic is considerably much like the primary tactic on this information however with a slight addition – a customized touchdown web page and checkout web page for Halloween gross sales.
Let me clarify.
Suppose you’ve gotten stocked your e-commerce web site with plenty of Halloween-themed merchandise. What you are able to do is you could put together a particular touchdown web page the place you’ll solely listing down these merchandise and design the entire web page to match Halloween.
Next, you may additionally put together a customized checkout web page simply in your Halloween merchandise. Here, you could make order bump provides on particular Halloween merchandise proper on the checkout web page.
You might additional tie it up with post-purchase upsell provides that relate to those merchandise.
Once you’ve gotten the gross sales funnel in place, you could run paid Ads and Halloween electronic mail advertising and marketing campaigns to drive visitors to this particular touchdown web page.
5. List Halloween Products On Popular Sites
Apart from specializing in selling by your web site solely, you could search for exterior websites that may assist drive visitors to your web site.
First, you could listing your merchandise on fashionable marketplaces equivalent to Google Shopping, Facebook Dynamic Ads, eBay, Amazon, and so on., or any native on-line market. This will allow you to attain a broader viewers and improve your probability of changing extra prospects.**You might simply generate product feed out of your WooCommerce retailer utilizing the plugin Product Feed Manager for WooCommerce. You ought to test it out.
Second, you could search for requests on HARO, SourceBottle, and different PR platforms & magazines to recommend the most effective product(s) and Halloween provides. You might submit a few of your merchandise as a response to those and get an opportunity to be featured on high-traffic net pages.
Overall, these two approaches will help lots to unfold the information about your Halloween supply and merchandise.
As you noticed, it isn’t so tough to prepare together with your Halloween advertising and marketing plans. All it’s worthwhile to do is comply with these concepts and you’ll begin getting vital gross sales.
But it’s lots simpler mentioned than achieved. How simply you possibly can implement these concepts will rely upon which platform or CMS you employ in your web site.
If you employ WordPress in your e-commerce web site, then it’s lots simpler to arrange these ways because of the plugins WPFunnels & Mail Mint. If you haven’t checked them out but, then do have a look.
Now, it’s time to begin getting ready for Halloween. Go forward and begin on the point of obtain Halloween gross sales at this time!